Leverage Referral & Network Channels: Develop relationships with introducers, affiliates, and existing players to generate warm VIP referrals and accelerate pipeline growth within your market.

Own End-to-End Relationships: Manage a dedicated book of high-value players with personalized, multi-channel outreach (SMS, phone, email) that drives engagement and deepens loyalty.

Bonus Oversight & Execution: Oversee bonusing for your assigned players — rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins.

Strategic Product Advisory: Act as the "Voice of the Player" by advising the product team on game providers, high-limit titles, and features needed to elevate the VIP experience.

Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle — from initial potting and onboarding through to long-term loyalty milestones.

Data-Driven Decision Making: Analyze player activity to align bonuses with Theoretical Win and actual play behavior, rather than simply reacting to player requests.

Gather & Translate Feedback: Systematically collect player insights on site UX/UI and competitor offerings, translating "player talk" into actionable intelligence for Retention and Product teams.

Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs.

Hit Regional Revenue KPIs: Own and exceed weekly, monthly, and quarterly targets for VIP acquisition, active player count, NGR contribution, and market share within your region.

Compliance & Integrity: Ensure all player interactions and incentives adhere to regulatory standards, responsible gaming protocols, and Betr's internal policies.