THE POSITION
Our roster has an opening with your name on it

We are currently looking for a Senior Manager, Above the Line Media to lead above-the-line media operations for our US Casino Marketing team. This role sits within the Casino Marketing organization and reports directly to the Media Director. This is a senior leadership opportunity to own brand-building strategy and execution across Linear TV, OTT/CTV, OOH, and Direct Mail — driving new customer acquisition, growing top-of-mind awareness, and strengthening FanDuel Casino’s position as the first brand players think of when they want to play. The ideal candidate is a true ATL subject matter expert who thinks ahead, operates with rigor, and brings both strategic vision and hands-on execution to a high-performing team. 

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Above The Line Strategy & Campaign Leadership 

• Own the end-to-end ATL media strategy across Linear TV, OTT/CTV, OOH, and Direct Mail, ensuring FanDuel Casino remains the #1 destination for new iGaming players 
• Identify and activate high-impact media opportunities and tentpole moments (e.g., major sporting events, seasonal launches) to maximize brand exposure 

Performance Management & Optimization 

• Monitor and optimize campaign performance across all ATL channels, using data-driven insights to inform macro and micro enhancements 
• Build and maintain reporting frameworks that connect ATL results to broader brand health metrics (awareness lift, SOV, competitive benchmarks) 
• Lead a quarterly testing roadmap across ATL and Direct Mail, including audience segmentation, offer testing, and creative optimization 

Agency & Partner Management 

• Serve as the primary senior point of contact for media agencies and key vendors, holding partners to high standards of execution and innovation 
• Define long-term strategic partnership visions with key vendors, focused on scaling reach, improving efficiency, and enabling growth 
• Collaborate with Sportsbook and other internal teams to identify shared media opportunities and cross-channel efficiencies 

Financial Management & Operational Excellence 

• Own ATL channel budgeting, invoicing, reconciliations, and partner authorizations with a high degree of accuracy and accountability 
• Oversee weekly and monthly budget pacing, forecasts, and reconciliations across all ATL channels 
• Improve automation across finance and reporting workflows to ensure flawless execution of campaign financial management 

Team Development & Cross-Functional Leadership 

• Manage and develop junior team members, providing coaching, stretch assignments, and opportunities to build presentation and analytical skills 
• Act as a cross-team leader and trusted collaborator, keeping stakeholders aligned on ATL strategy, creative timelines, and campaign milestones 
• Work cross-functionally with Acquisition, Customer Marketing, Brand, and Analytics teams to integrate ATL media with broader marketing objectives 

THE STATS
What we're looking for in our next teammate

• Minimum 6+ years of experience managing above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail) at an agency or in-house 

• Deep expertise in TV and OTT buying, including programmatic OTT, Reach & Frequency planning, clearance optimization, and CPM negotiation 

• Proven track record managing Direct Mail as a performance channel, including audience segmentation, iCAC management, and creative coordination 

• Experience with OOH strategy and inventory expertise, including digital and permanent placements 

• Demonstrated ability to manage and grow agency and vendor partnerships, including scope negotiation and added value delivery 

• Strong analytical skills with experience connecting ATL performance data to brand health metrics, MMM models, and cross-channel reporting 

• Proven ability to build and lead high-performing teams, with a genuine investment in developing junior talent 

• Experience managing large budgets with strong financial acumen across pacing, forecasting, and reconciliation 

• A strategic thinker who also executes — someone who can think 3 steps ahead while staying on top of the day-to-day details 

• Excellent communication skills with the ability to synthesize complex ATL performance into clear, compelling stories for senior stakeholders 

• Collaborative and cross-functional mindset; comfortable working with Acquisition, Brand, Analytics, Finance, and agency partners simultaneously 

• Nimble and adaptable — able to navigate budget shifts, landscape changes, and evolving priorities with composure 

• Understanding of the sports and gaming industry landscape preferred 

• Excel & PowerPoint skills required 
  
  

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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