What You’ll Do

• Align paid media campaigns with applicable business goals/objectives, as well as the needs of identified target populations/consumers.
• Collaborate with marketing, product marketing, data analytics, and operations to develop and implement marketing strategies, campaign tactics, measurement and reporting.
• As a paid media expert, the role is accountable to scope, develop strategy, and execute campaigns among a team managing paid media via Paid Search, Paid Social, and other performance marketing channels.
• Maintain a test & learn mindset, optimizing tactical marketing campaigns to assess impact of A/B tests, and make real-time optimizations based on data/analysis to drive the business forward.
• Work cross-functionally to operationalize technology solutions and optimize marketing automation.
• Manage website, automation, data, and other marketing technology as needed to enable digital marketing strategies, promotion, and executions including analyzing behavior, conversion data, customer journeys, funnel analysis, and attribution to interpret trends for strategic conversations that drive business goals.
• Ability to present, educate and mentor others on scalable solutions; hands-on and technology-focused.
• Develop/revise plans and recommendations for future initiatives/campaigns based on analysis of results/outcomes from previous initiatives/campaigns.
• Analyze/report results of marketing campaigns using applicable metrics (e.g., conversion rate) and develop/manage strategies/plans to optimize future performance
• Above all else you’ll be the owner of your work and the projects that you’re responsible for

What We’re Looking For

• Minimum 4+ years experience in paid media. Healthcare experience is a bonus.
• Experience in marketing platforms required: Google Ads, Meta Ads. Microsoft Ads, TikTok Ads, Reddit, or Yahoo DSP a bonus.
• Experience with business intelligence platforms required: Looker, Power Bi, or Tableau. SQL experience is preferred.
• Experience with Excel, PowerPoint, Google Workspace tools
• Excellent interpersonal and communication skills
• Ideal candidate is ambitious, scrappy, curious, self-starter, organized, can lead and drive projects
• Passionate about working in a dynamic, fast-paced, performance-driven environment

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $101,000.00 - $109,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

#LI-hybrid