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• Data, Analytics & Strategy Job Description: Principal Product Analyst - Candy Crush Help shape the future of Candy Crush's player experience and business performance.
• As a Principal Product Analyst, you'll partner with Product, Design, Marketing, Economy, and Analytics leaders to identify growth opportunities, influence strategy, and drive measurable impact across some of the game's most important initiatives.
• You will be part of the Candy Crush Gameplay Analytics team and work closely with other data scientists and analysts.
• Your role within the Kingdom Bring a deep understanding of free-to-play game systems, player behaviour, progression, economies, engagement mechanics, and live events.
• Navigate complex product ecosystems and identify opportunities to improve player and business outcomes.
• Identify growth opportunities across key game initiatives and events by analysing player behaviour and performance trends.
• Support product discovery by validating opportunities, evaluating potential impact, and providing data-driven recommendations that inform roadmap decisions.
• Define measurement frameworks and success metrics, and design and run experiments that support confident product decisions.
• Ensure results are statistically sound, clearly communicated, and translated into actionable recommendations.
• Evaluate how game systems, rewards, and incentives influence player behaviour and affect performance.
• Assess the impact of product changes, identify patterns, and help teams understand trade-offs and opportunities to maximise impact.
• Own the analytics strategy for key game interventions, working closely with cross-functional teams to influence decisions, drive alignment, and deliver measurable results.
• Raise the bar for analytics through mentorship, reusable frameworks, and best practices that improve ways of working and decision-making in the analytics team.
• Skills to create thrills Deep understanding of free-to-play products and the ability to connect player behaviour, product performance, and business outcomes.
• Set high standards for experimentation and measurement, ensuring robust insights that inform product decisions and strategy.
• Understand and optimise complex product systems to balance player experience and business performance.
• Anticipate trends, quantify impact, and use data to guide long-term product decisions.
• Translate complex analyses into clear, actionable insights and effectively influence stakeholders at all levels of the organisation.
• Experience we’re looking for 7+ years in product analytics or growth analytics within free-to-play games, consumer tech, or similarly fast-iterating online products.
• Proven track record shaping product strategies end-to-end, from opportunity identification and discovery through launch, measurement, and iteration.
• Advanced SQL (BigQuery or similar) and proficiency with Python or R; experience with BI and visualisation tools (e.g., Looker).
• Strong statistics and experimentation background; comfortable working in ambiguous and complex environments.
• Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Engineering) or equivalent experience.
• Bonus points Experience with large-scale live events, tournament-style experiences, or other high-impact player initiatives at scale.
• Familiarity with player segmentation frameworks, LTV modelling, and portfolio-level trade-off analysis.
• Experience working with experimentation platforms and measuring the impact of product features and initiatives.
• Ways of working Take ownership of the analytics strategy for your area, proactively identifying opportunities, driving clarity, and helping teams make better decisions.
• Build strong partnerships across Product, Production, Marketing, Economy, Design, and Data Engineering, using data and insights to influence direction and align teams around common goals.
• Raise the quality and impact of analytics through mentorship, reusable frameworks, dashboards, documentation, and best practices that help teams work more effectively A Great Saga Needs All Sorts of Heroes Making games is fun.
• Especially when you do it with people who share the same idea of what makes a good workplace great.
• We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life.
• Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people.
• A great saga needs all sorts of heroes.
• Making the World Playful Making the World Playful is what inspires us to create new experiences and raise the bar.
• It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid-core and casual.
• We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way.
• In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you.
• There has never been a better time to join us.
• We're dreaming bigger and see a world of possibilities ahead.
• If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
• About King With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga.
• King games are played by more than 200 million monthly active users.
• King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.
• More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
• Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day.
• We create unforgettable games that are loved around the world.
• We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.
• Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
• We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms.
• King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
• Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead.
• We’re challenging ourselves to dream bigger in a Seriously Playful way.
• We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.
• We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way.
• Above all, we play as a team, helping each other have impact on a massive scale.
• And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.
• If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
• Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.
• This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.