Key Responsibilities:

Brand Strategy Development:

• Develop and implement comprehensive brand strategies in line with Global marketing strategy to drive market share and revenue growth.
• Define brand positioning, messaging, and value propositions in alignment with company goals.
• Monitor the market and competitors, conduct market research to identify trends, opportunities, and competitive landscape.

Marketing Planning and Execution:

• Create and execute integrated marketing plans, including digital marketing, advertising, promotions, and events.
• Develop and manage marketing budgets, ensuring efficient allocation of resources.
• Coordinate with sales teams to develop tools and training materials supporting brand initiatives.

Cross-Functional Leadership:

• Lead Brand Team meetings to ensure proper strategy implementation and develop tactical plans to support strategies implementation. 
• Collaborate with external partners, agencies, and vendors to enhance brand presence and market penetration.
• Strong partnership with the filed force Teams.

Performance Analysis:

• Monitor and analyze marketing initiatives' brand performance metrics, market share, and ROI.
• Provide regular reports and insights to senior management on brand performance and market dynamics.
• Adjust strategies and tactics based on data-driven insights and market feedback.

Compliance and Ethical Standards:

• Ensure all marketing activities comply with regulatory requirements and ethical standards.
• Maintain up-to-date knowledge of industry regulations, guidelines, and best practices.