Playtika captivates audiences with beautifully produced, highly immersive social games. We consider ourselves storytellers and artists, gamers and strategists. We pair art with science—sophisticated algorithms that deliver a pace and rhythm in each game and heighten the thrill of winning. Whether players are looking for something that is funny or dramatic, playful or full of intrigue, Playtika’s diverse portfolio of games will inspire them to play, stay and ultimately pay for a highly entertaining experience. Playtika’s roots are in the social casino space. We were the first to introduce free-to-play casino-style games to social networks. (Slotomania remains the highest grossing app on Facebook and iOS.) We are successfully applying our intuitive understanding of what players want and our mastery of marketing and monetization to additional categories of games, such as bingo and strategy games. Our Playtika studios are hives of creativity, with the independence and flexibility to innovate along with the shared resources and gaming knowledge to produce best-sellers time and time again.