Product Manager, Web (Maternity Cover) at Flohealth

Read by 64 job seekers.

London

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

We’re currently on the lookout for a Product Manager to lead a multidisciplinary team of engineers, designers, content, and analysts. Based in London and reporting to our Product Director for Martech.

This role is a maternity cover on a fixed term contract of 14 months, and we’re looking for someone to take ownership of the responsibilities and initiatives pertaining to Flo’s SEO and CRO strategies .

As a Website Product Manager, you will be responsible for leading the development and management of the company's website focussed on user acquisition from organic search channels and converting users through the web onboarding flow.

The role will be support the Martech and Marketing functions in growing this acquisition channel in 2025 and increasing revenue and user acquisition targets to the Flo app as part of a cross functional team of Engineering, SEO, UXR, Content, Design, Analytics, Medical, and Visual team members who are all dedicated to the organic website domain.

Your Experience

Must have:

Experience driving website optimisation to measurably drive B2C revenue growth;
Significant (usually 5+ years) of experience in product management, with a focus on web-based products and services;
Strong (usually 3+ years) of experience in conversion rate optimisation, with a track record of driving improvements in website conversion rates through experimentation with a key commercial focus;
Proven experience with conversion Tracking and Analytics tools: Implementing and maintaining conversion tracking systems such as Google Analytics (GA4), Google Tag Manager, Looker, and other relevant tools;
Familiarity with CRO tools and technologies, such as A/B testing tools, heatmaps, session recordings, user feedback tools, and other relevant software;
Strong knowledge of website design, development, and optimization, including an understanding of web technologies such as Content Management Systems, and development methodologies;
Strong understanding of user experience, SEO strategy, technical SEO principles and mobile responsiveness;
Proven track record of successfully managing product development processes from ideation to launch, with a focus on user-centric design and agile methodologies;
Strong analytical skills, with the ability to gather and interpret user data to inform product prioritisation;
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and influence stakeholders;
Ability to work independently, take initiative, and prioritise workload within a cross functional discipline.

Nice to have:

Experience in driving website optimisation to drive increased uptake of B2C subscription products;
Previous experience working with or for women's health and wellness, with an understanding of the unique challenges and opportunities in this market.
Former Health Tech experience.
Working for a subscription based business and/or app-first business
Former experience working in an SEO product role at a subscription business.

What you'll be doing

You'll be responsible for:

Driving CRO strategy and product roadmap for flo.health's website up to the onboarding funnel
Enabling Marketing's SEO strategy through landing page development and technical SEO implementation
Managing the website development process, adhering to company sprint schedules and team rituals
Ensuring website design is current, consistent, and optimised for user engagement and subscription conversions
Developing and executing a website product roadmap aligned with company strategy, collaborating with cross-functional teams (engineering, design, content, analytics and marketing)
Building and maintaining a prioritised product backlog, leveraging data analysis to size revenue opportunities
Conducting and analysing user research, including A/B tests and usability studies, to inform product decisions and improve user experience
Defining product requirements, prioritising features, and managing the development process using Jira
Establishing and tracking key performance indicators (KPIs), focusing on SEO traffic growth, page conversion, and user acquisition metrics
Reporting progress and insights to senior leadership and stakeholders
Overseeing website content management to ensure accuracy, relevance, and alignment with company branding
Staying informed about industry trends and emerging technologies to maintain competitiveness
Collaborating with the onboarding teams to ensure a seamless end to end user experience
Coordinating with the legal and compliance teams to ensure adherence to health data privacy regulations

You'll be targeted on:

Growth of the SEO traffic through product-lead landing page and technical SEO development;
Increase of revenue from subscriptions through website Conversion Rate Optimisation (CRO).

#LI-JC1 #LI-Hybrid

Salary Range - per year

£86,520—£101,000 GBP

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

A flexible working environment with the opportunity to come into the office and work from home
Company equity grants through Flo’s Employee Share Option Plan (ESOP)
Paid holiday and sick leave
Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations - an opportunity to work abroad for two months a year
Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Career growth, progression, and learning development resources
Annual salary reviews
Unlimited free premium Flo subscriptions
A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $60,000 - $80,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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