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At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name.
Our Product Marketing team’s mission is to generate customer insights that inform Mindbody’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Mindbody, partnering closely with Product and Engineering, Sales, Pricing, Marketing, and Research to name a few. Different from other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
As a Product Marketing Manager, you'll help define our product strategy, lead high-impact go-to-market initiatives, develop compelling narratives, and grow adoption for critical products. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage cross-functional teams to drive overall awareness, adoption, and revenue.
This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Sales, Customer Success and Enablement, Marketing, and Pricing leadership.
The role reports to the Senior Manager, Product Marketing.
What you’ll do:
Responsibilities:
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Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Estimated Salary Range
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