Read by 19 job seekers.

Mumbai

Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any existing or new product initiatives. The team blends creativity with data to ensure that our users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team is able to shape effective marketing content and execute their go-to-market strategy.

Your Role

Execute efficient and effective go-to-market campaigns for new/existing products

Develop customer retention/acquisition programs

Execute optimized marketing campaigns through continuous experimentation and A/B testing

Partner with stakeholders to improve consumer touchpoints

Monitor data to improve campaign effectiveness and ROI

Work with external partners to better all communication efforts

Qualifiers

Min 2 years experience in product marketing in a product-centric environment or sports-tech company

Basic understanding of product marketing channels like - Pushes, In-apps, Stories, WhatsApp, Email, etc

Experience in acquisition and retention marketing, growth roles or managing customer lifecycle journeys

A basic understanding of CRM, Looker and segmentation tools

About Dream Sports:

Dream Sports is India’s leading sports technology company with 250 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: https://dreamsports.group/

Dream11 is the world’s largest fantasy sports platform with 220 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $30,000 - $40,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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