Job Description

Who We Are

At Tonal, we know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most intelligent strength training system available that makes working out more efficient, effective, and engaging. 

We are applying our collective knowledge and creativity to reimagine working out, leveraging hardware, software, video content, artificial intelligence and computer vision to help customers achieve their fitness goals.

 We're passionate about building products that help our customers thrive.

Overview:

Tonal is seeking a dynamic Product Marketing Manager to lead go-to-market development and execution for software feature launches. The ideal candidate will drive the successful launch of innovative software features, including influencing the product roadmap, defining compelling messaging, and collaborating across creative and channel teams to drive awareness and engagement. 

What You Will Do:

• Develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement. 

• Define product naming, product positioning, and messaging framework that resonates with target audience(s) 

• Ensure consistent and integrated messaging across all touchpoints by collaborating with creative and channel owners (e.g., CRM, paid media, web, social, retail)

• Influence product roadmap and optimize marketing strategies by serving as the “voice of the customer” leveraging consumer insights, competitive research, and data analysis.

• Inform and help design research studies to gather pertinent data and insights.

• Partner with the product team to help size business opportunities and align features to customer needs, ensuring roadmap aligns with marketable moments.

Who You Are:

• 5+ years of experience in product marketing for consumer software product(s)

• Excellent communication and storytelling skills.

• Proven track record of successful product launches and marketing campaigns.

• You are able to communicate in a concise manner, especially in written form, and can translate complex ideas into clear-cut frameworks and messages. 

• Strong program and stakeholder management skills.

• You are highly skilled at managing all details of complex marketing programs while coordinating with stakeholders to meet deadlines. 

• You leverage qualitative and quantitative data to inform decisions and know when to rely on experience and judgment to move things forward. 

• A trusted partner who effectively collaborates and easily earns the trust of team members while being equally comfortable challenging assumptions. 

• You are a self-starter who is able to iterate quickly and lead through ambiguous situations. 

• Driven professional who can thinking strategically and outside of the box and obsessed over the details 

• Thrives in a fast-paced environment.

• Passionate about health and fitness 

Extra Credit:

• Hardware and/or subscription experience 

• Start-up experience 

• Premium brand and/or health & fitness experience

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.