Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.
The Role:
Fliff is seeking a Promotions Director to own the strategy, execution, and optimization of all customer-facing promotional offers. This role will be responsible for designing and deploying promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance. These promotions should be laser focus at the customer level but also lead the building of enterprise promotions and business level.
This is a highly analytical role for a promotions expert who has operated inside leading real-money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.
Why This Role Matters at Fliff:Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.
This role will:Directly influence customer acquisition efficiency and lifetime valueDrive engagement and retention through intelligent, targeted offersBuild enterprise-wide promotions that are desired but Fliff customers and prospects that scale responsiblySit at the intersection of marketing, product, analytics, and complianceThe Promotions Director will be the single owner of Fliff’s promotional ecosystem.
Key Responsibilities:Promotions Strategy & OwnershipOwn the end-to-end promotions strategy across the customer lifecycle:Acquisition offersRetention and reactivation promotionsLoyalty and VIP programsSeasonal and event-based offersEnterprise-wide promotional initiativesDesign promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offersDefine offer guardrails to balance growth, engagement, and profitability
Customer Targeting & PersonalizationPartner with Analytics and CRM teams to:Segment customers based on behavior, value, and lifecycle stageDeliver personalized, behavior-driven offersSuppress offers to unprofitable or incentive-abusing cohortsContinuously refine targeting logic to improve efficiency and ROIRun surveys post on enterprise campaigns to evaluate the quality and interest of users
Offer Economics & PerformanceOwn promotional cost modeling, forecasting, and performance analysisEvaluate offer ROI, LTV impact, breakage, and abuse riskEstablish clear KPIs and success metrics for all promotionsMake data-driven recommendations on scaling, adjusting, or sunsetting offers
Execution & Cross-Functional LeadershipWork closely with:CRM / Lifecycle Marketing on deployment (email, push, SMS, in-app)Product and Engineering on promotion tooling and capabilitiesLegal and Compliance to ensure all offers meet regulatory standardsFinance to align promotional spend with budget and forecastsEnsure flawless execution across platforms and channels
Testing & OptimizationDesign and run structured A/B and multivariate tests on:Offer typesValue levelsEligibility rulesTiming and frequencyBuild a culture of disciplined experimentation and learning around promotions#LI-Remote
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join Our Team!
If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls. 