We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Media Rights & Live Production business helps rights holders navigate today’s fast-changing media landscape. We provide data-driven insights, package rights for market, and unlock new revenue streams. Through our Staylive platform, we power hundreds of streaming services, and our live production department offers remote solutions and content curation that help rights holders reach new audiences.

New Business is a key horizon of growth for Staylive within the Two Circles business.  Against proven strategies of Net-New sales and Take Share initiatives, 2026 will be a critical year in the onboarding of new accounts to the Staylive platform following another consecutive year of double-digit growth.

The primary role of the Sales Lead is to identify, manage and deliver against revenue generating opportunities for the business in line with the commercial strategy of new business sales. They will work closely with the Commercial Director to execute this growth strategy, delivering on individual and combined revenue targets through obtaining new business sales and also upsell opportunities within named existing accounts.

Role Responsibilities

• New sales against a specified set of targets and objectives
• 75% allocation of time to new business activities with 25% focused on upsell and growth within existing accounts.
• Ability to work with Client Leads elsewhere in the business, inputting value add sales methodologies specific to the Staylive solution/offering when needed
• Management of the sale process from lead qualification (SQL) through to close
• Management of personal sales funnel and pipeline
• Use of the CRM (salesforce) for accurate recording of funnel and pipeline activity and status
• Manage ongoing relationships with our partners where required (ie Accounts not assigned to Client Services)
• Manage handover process of new clients to the Project Office and where necessary, Client Services
• Ensuring that all new business opportunity is accurately scoped and sized
• Schedule and conduct new business meetings with prospects (with broader subject matter experts in attendance where brief exceeds DTC/OTT)

Requirements

What we’re looking for:

• Strong commercial instincts and proven experience in sales (ideally in sports, media, or entertainment). Or; previous commercial roles from sports federations, leagues or events. 
• Deep knowledge of B2B sales processes and understand the importance of managing and nurturing leads through a sales funnel. 
• A natural relationship builder who enjoys networking and negotiating with stakeholders at all levels.
• Highly personable, confident and a commercially-minded communicator.  
• Structured and results-oriented, with the ability to across different projects.
• Comfortable working internationally and open to travel when needed.
• A proactive team player who can also take ownership and drive projects independently.
  

Benefits

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event' and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops