ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
The only U.S.-made infant formula to use organic, grass-fed whole milk
The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
Less spit up
Softer poops
Easier digestion
More efficient weight gain
Enhanced nutrient absorption
Longer stretches between nighttime feeds*
ByHeart has rapidly emerged as a leader in infant nutrition, fortifying the domestic supply chain by owning end-to-end manufacturing in 3 US facilities and ranking in the top 10% of the U.S. infant formula category within just one year. Strategic partnerships with retailers like Walmart and Whole Foods have expanded access to their premium, science-backed formula, now available in over 70% of U.S. stores.
With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
Up to 6% 401(k) Match to help you plan for your future.
Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
*based on data from infants at approximately 4 months of age
Role Description
We’re looking for a highly analytical, strategic, and performance-driven Search Media Manager to lead our Paid Search (SEM) and Organic Search programs across Google, Bing, Social search, LLMs and beyond. This individual will play a critical role in acquiring and converting new customers through world-class search campaigns that power ByHeart’s growth across DTC, Retail, and Amazon. Reporting to the Director of Paid Media, the ideal candidate is a hands-on operator with a passion for performance media, curiosity around data, the agility to scale campaigns in a fast-paced startup environment, and a bias for action.
Reports To: Senior Director, Performance
Location: Hybrid, New York, NY
Start Date: ASAP
What You’ll Do
SEM Strategy & Execution
Lead strategy, execution, and optimization of all paid search campaigns (Google Ads etc.)
Own campaign planning, keyword strategy, bidding, testing, and budget management
Manage and optimize the Shopify product feed for Google Shopping, ensuring data integrity, compliance, and performance across shopping campaigns
Partner with the Creative and Brand teams to continuously test new ad formats, extensions, and landing page experiences
Develop robust audience segmentation and remarketing strategies that drive conversions across the funnel
SEO Ownership & Growth
Own the SEO roadmap including content strategy, technical site improvements, and
Audit website and landing pages regularly for SEO opportunities (page speed, meta tags, schema, etc.)
Partner with the Creative, Product and Brand teams to optimize on-site content and ensure search best practices
Monitor keyword rankings and organic traffic trends to inform future content and optimization opportunities
Cross-Functional & Strategic Impact
Integrate learnings across SEM and SEO to inform holistic search strategy
Stay abreast of the latest trends, tools, and updates across search ecosystems
Contribute to larger marketing goals such as omnichannel acquisition, retention, and merchandising
Act as the go-to search expert across the marketing org, providing insights that drive broader media and content strategies
Who You Are
3+ years of experience in performance marketing or media with a focus on SEM and SEO
Proven track record of driving acquisition through paid search with multi-million-dollar budgets
Experience managing eCommerce and DTC campaigns with a performance-first mindset
Hands-on experience with Shopify product feeds and Google Merchant Center
Proficient in Google Ads, Google Analytics, Google Search Console, SEMrush, or equivalent tools
Strong analytical skills; experience with attribution modeling and A/B testing frameworks
Deep understanding of digital consumer behavior and how to influence it through search
Exceptional communication and project management skills; highly organized with a strong attention to detail
Mission-driven with a collaborative spirit and a passion for building something from the ground up
Why You’ll Love Working Here
Be part of a purpose-driven company changing the infant formula industry
Competitive compensation, equity, and benefits
A culture that values innovation, transparency, and customer obsession
Flexible hybrid work environment based in our NYC headquarters
A fast-paced, collaborative team that celebrates wins and learns from every challenge
The minimum annual salary for this position is $105,000 and the maximum is $120,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Estimated Salary Range
Our AI-powered salary intelligence estimates this position's salary to be between $85,000 - $110,000. The actual salary may vary based on factors such as experience, location, and market trends.
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