Headway is hiring a
Senior B2B Marketing Manager, Health Plans

About The Role:

Join Headway to build and launch the B2B health plan marketing function, working directly with the Business Development sales team to accelerate health plan sales and deepen engagement. The first of its kind role, the Senior B2B Marketing Manager is someone who can both build strategy and drive execution across campaigns and content that will drive health plan leaders to take action. This person will be just as excited about writing case studies that highlight Headway’s impact and white papers that showcase our market thought leadership, as they are building world-class decks, launching webinars, writing sales talking points, and creating audience personas. Organizational excellence is key as they keep the Business Development team organized and support with streamlined distribution strategies.

This individual loves to keep their pulse on the healthcare market and leverage those insights to support the team. They must be a visionary – someone who wants to bring to life a B2B business to measurably impact sales goals. The right candidate is a concise, detail-obsessed writer, and a “healthcare nerd” who is hungry to advance mental health care strategy and influence how health plans make decisions. They know how to take complex concepts and make them digestible, while still being specific and differentiated. Lastly, this person doesn’t just produce great deliverables, but they must also be excellent at creating strategies - and measuring the results of their work.

You will… 

• Champion a deep understanding of mental health care strategy and Headway’s leadership in the sector 
• Develop robust B2B marketing strategies that measurably influence Headway’s sales cycle to health plans, and relationship management with current customers
• Lead on payer product marketing projects, bringing new products to market to our payer customers
• Write compelling white papers, case studies, and other collateral for a health plan exec audience
• Take lead on Headway’s enterprise narrative, building decks, talking points and more that equip the business development team with the right resources for them to be successful
• Own Headway’s content distribution plans and execution
• Manage Headway’s enterprise content library, collaborating cross-functionally to ensure business development and customer success colleagues have the necessary resources to pursue sales with health plans
• Determine where the Business Development team needs to be in terms of industry events, conferences and more
• Work with the research team to build a consistent cadence of proprietary research Headway can publish on
• Support with Headway participation on panels and other external engagements

You’d be a great fit if...

• You have 7 -10+ years of B2B marketing experience; 4+ years in healthcare (can be sales, consulting, non-marketing)
• You love writing case studies, white papers, and research
• You are known to be the best writer around - taking concept concepts and distilling it into digestible content, not losing details
• You’re not just great at editing, but on coming up with the 0 to 1 content - across all forms
• You love decks just as much as you love docs
• Are self-taught with new concepts and industries; love to read healthcare research to better understand the ecosystem
• You have attention to detail and can manage complex processes with precision 
• You are able to coordinate large, disparate amounts of moving pieces and distill them into a clear, concise attack plan
• You are a self-starter and highly operational, with strong project management skills 
• You thrive in fast paced, ambiguous environments, and love getting in at the ground-level to build 0 to 1 (bonus if you have experience doing this first-hand at a growth stage start-up)
• You are very eager improve access to mental health care at scale in the US
• You’re gritty, results-oriented, and self-driven

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
  • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
  • Group C = All remaining cities 
• Group A: $160,000
• Group B: $144,000
• Group C: $128,000
• Examples of cities located in each Compensation Grouping:

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development

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