Senior CRM Executive at Smarkets

Read by 147 job seekers.

London, UK

Who are we?

Smarkets is a betting exchange for sports and political trading that has handled over £29 billion in volume since 2010. Our company mission is to fix the betting industry with the best products and best prices. We are upending the sports betting industry by growing a transparent platform that offers the best value for bettors, with the fairest odds, best technology and a superior customer experience.

Smarkets is a Series B tech company that brings a professional, product-led approach to our mission. We embrace collaboration, trust, innovation and scientific rigour, while we celebrate ambitious goals and passionate energy. Our culture rewards people on merit and excellence and we strive to provide a working environment where recognition, challenges, support, collaboration, interesting benefits and shared meals provided by our chefs mix together to let you unlock your potential, grow with us and become your best self.

Join our team and play a pivotal role in shaping the future of our betting trading technology landscape.

The Role

You will be responsible for developing our customer retention strategy through the delivery of targeted communications to users of both Smarkets and our Sportsbook product, SBK. The ideal candidate will have specialist knowledge and experience in customer comms planning & execution.

The Team

The Marketing team looks after all aspects of customer acquisition and retention strategy across both the Smarkets and SBK products. This includes all through the line activity from Affiliates to Promotions and Content. The team works closely with the Product function to ensure users receive the best possible experience.

Responsibilities:

Develop, manage and execute a multi-channel CRM strategy that engages our customers with personalised, targeted and relevant campaigns across all lifecycle stages.
Work closely with the Data & Analytics team to ensure effective and timely end-to-end operational delivery of CRM programs for all campaigns across multiple channels (email, SMS, push and web notifications).
Proactively monitor customer KPIs and CRM campaign impact; identifying opportunities to optimise, automate and scale.

Role Requirements:

1+ years proven experience working within CRM and Email Marketing
Proven track record in working with databases and user segmentation
Excellent written and verbal communication skills
Strong time management with the ability to manage projects and prioritise
A team player who shares our values
A passion for sports

Values

Push to win
Make others better
Give a shit
Be a pro
Bring the energy

Our values are at the heart of everything that we do. We believe these are the fundamentals to ensure we are delivering what’s expected of us in the best way possible for ourselves and for those around us.

Benefits

We offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work with us will make an impact and your voice will be heard.

We are a diverse team with a strong work ethic and plenty of hunger to win. We have designed our benefits offering around Health, Wealth, Lifestyle and Development.

These include:

Stock options which vests over 4 years
Pension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose the same
Health insurance
Fresh fruit and snacks provided in the office everyday! (tea, coffee, soft drinks also included)
We’re a member of a cycle to work scheme
We want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or training
25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next year!
Flexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from home.
20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a year.
We will provide you lunch everyday in the office - you don’t need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef Alex!