Our vision at Freeletics is to challenge and inspire people around the world to become the greatest version of themselves, both physically and mentally. We build products and experiences that improve people's lives through physical exercise, nutrition guidance, and education. By doing this, we have created a unique and passionate community of over 55 million users worldwide, who all want to change their lifestyle for the better. By combining sports science, AI technology, and long-term behavior change, we are creating a truly unique movement in the health and fitness space.
We are currently seeking a talented (Senior) CRM Manager to join our team. This is a unique opportunity to contribute to our mission of helping people unleash their full physical and mental potential. As a (Senior) CRM Manager at Freeletics, you will play a pivotal role in driving our customer relationship management strategies and optimizing conversion rates. We are looking for someone with a deep understanding of CRM principles, experience in the fitness or subscription app industry, and a track record of success in developing effective conversion strategies. Ideally, you will have knowledge of Braze or similar platforms to enhance user engagement.
Your Responsibilities
Develop and execute comprehensive CRM strategies to drive user engagement and conversion rates. This includes the conceptualization, set-up, quality assurance as well as continuous optimization of multi-channel CRM campaigns and automations
Leverage your expertise in Braze, or similar platforms, to create personalized and targeted campaigns that inspire users to achieve their fitness goals with our premium subscription
Implement A/B testing methodologies and conduct rigorous analysis to identify best practices and continuously improve conversion strategies
Analyze CRM data, perform segmentation, and extract actionable insights to optimize campaign performance
Monitor and report on key performance metrics related to CRM initiatives, providing regular updates to upper management
Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to ensure CRM initiatives align with overall business objectives.
Your Profile
Proven experience in a (senior) CRM management role, preferably within the fitness or subscription app industry
Demonstrated expertise in using Braze or similar CRM platforms to develop and execute successful campaigns
Strong analytical skills with the ability to extract insights from data and make data-driven decisions
Results-oriented mindset with a proven track record of achieving and exceeding performance targets
Knowledge of conversion strategies, customer segmentation, and A/B testing methodologies
Keen eye for detail paired with excellent communication skills
Estimated Salary Range
Our AI-powered salary intelligence estimates this position’s salary to be between €70,000 - €90,000. The actual salary may vary based on factors such as experience, location, and market trends.
