VGW is hiring a
Senior CRM Marketing Specialist

Senior CRM Marketing Specialist

VGW is a fast-growing technology company and creator of market-leading online social games. With offices around the globe, we’re on a mission to be the biggest gaming company in the world!

As the Senior CRM Marketing Specialist you will manage the end to end execution of retention campaigns as part of the CRM late life strategy. Working closely with the CRM Manager, Late Life you will ensure that the campaigns are executed with precision with the sole purpose of driving growth.

This is a 13 month fixed term contract. 

Key responsibilities will include:

• Manage the end-to-end campaign execution process from ideation, stakeholder buy-in, assets preparation, content creation, business-wide communication, comms deployment and subsequent performance tracking. 
• Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
• Conduct constant Test and Learn campaigns for their life stage and incorporate any learnings into future campaigns.
• Identify the optimal customer selection criteria for the late life stage.
• Identify, understand, surface and increase the average lifetime value of customers within their respective life stages.

What you will bring to the role:

• Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience.
• 3+ years’ CRM experience and 5+ years of email marketing.
• 2+ years’ experience in the gaming industry is a plus
• Proven experience of tracking and reporting on campaign and marketing metrics
• Understanding of A/B testing and customer lifecycle management.
• Creative thinking on campaign design and imagery assets.
• Understanding of data and retention marketing KPIs.

About VGW

VGW has been disrupting the online gaming world since 2010 and we're only getting started. We've assembled an incredibly talented global team who bring their passion, energy and expertise to build games that people love. 

At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing.

Find out more at www.vgw.co

If you want to join a team that does things differently apply today and we look forward to seeing what you can bring to our team.

Why VGW?

We are on a huge mission to become the biggest gaming company in the world. As we grow to meet this goal, we need talented people rich in diversity to propel us forward. We truly believe the right mix of diversity and authenticity will be our winning hand.

We are committed to creating a diverse, engaging and inclusive culture for our people to shine, with a workplace that honours your experiences, perspectives, unique identity and passions. For those reasons, we encourage you to browse our employment opportunities and apply today. Please let us know of any accommodations you may need during the application process.

 

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