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About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

What You'll Be Doing:

Empowering the team with actionable insights about our users and their behavior, to support acquisition, engagement, retention, and monetization initiatives

Analyzing business trends and understanding drivers

Formulating and proving or ruling out hypotheses of business drivers, acting as a proactive partner to the marketing team

Sharing findings, insights and recommendations across the broader organization, including to executive stakeholders

Standardizing reporting metrics based on key business objectives

Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress

Working with the lifecycle team to build experimentation test plans and readouts on experiments to drive user engagement, with particular focus on email, push notifications, and in app messaging

Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions

Developing an attribution strategy including MMM and MTA

Requirements:

4+ years of work experience in statistical or data analysis for B2C teams

Experience working with a digital marketing analytics team

Proficiency with SQL

Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards with tools like Looker

An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts

Strong attention to detail, analytical, and a problem solver

Experience with UTM tracking and attribution approaches

Experimentation experience

Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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