Senior Director of Marketing at Denver Broncos Football Club

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The Denver Broncos are one of the most popular franchises in all of sports. Whether judged by the measure of wins and championships, attendance, national television exposure or by the Broncos' reputation locally and throughout the NFL, there are few parallels in the world of professional sports. We are dedicated to being the best team to cheer for, play for, and work for across all of sports. We are looking for employees who are passionate about what they do, have fun doing it, and proud to represent the Denver Broncos Football Club and Empower Field at Mile High.

JOB SUMMARY: The primary responsibility of the Senior Director of Marketing is to develop and execute fan programs that will grow the Broncos fan base (with a particular focus on Colorado fans), increase fan engagement, and deepen brand affinity. This position will also support revenue-generating activations, corporate partnerships, ticketing, premium seating, retail, community engagement, digital media, game entertainment and other departments as necessary. The Senior Director of Marketing will have oversight of fan growth and development including brand strategy and marketing campaigns, influencer marketing, event marketing, fan growth marketing (with a focus on multicultural, youth, and women), the Broncos drumline, mascot and cheerleader programs.

DUTIES AND RESPONSIBILITIES

Direct and lead the brand strategy for the Denver Broncos while driving forward the long-term strategic brand planning. Create annual marketing plans that support key departments across the organization that enables a work-together mentality to execute year-round fan outreach and revenue objectives. Actively manage marketing budget
Manage and execute events, including but not limited to: Pre-game, in-game and post-game fan engagement activities, Broncos 7K race, Broncos GMP (global market program) activations, Broncos Hispanic Heritage Month activities, Broncos Draft Activations and Training Camp
Strategize, develop, coordinate, and execute in-person and digital marketing campaigns across all channels to support team initiatives.
Strategize, develop, and supervise all aspects of Broncos fan growth marketing efforts, fan development with a focus on women, youth, Hispanic marketing, global market program fans, and out-of-market fans.
Lead and work with Cheerleader and Mascot teams to represent the Broncos’ brand at games, on social media and at events. Collaborate with Stampede drumline on bookings while representing the Broncos brand.
Manage and cultivate external partner relationships: promotional vendor relationships to ensure compliance with NFL Licensing rules. And work with broadcast and media partners to optimize team’s barter media budgets.
Lead the brand marketing team, develop and cultivate talent and build a winning team culture

SUPERVISORY RESPONSIBILITIES

Lead and supervise employees (full-time, hourly and part-time) and functions of brand strategy, fan development, influencer marketing, multicultural and growth marketing, event marketing, cheerleaders and mascot.
Carry out supervisory responsibilities, including but not limited to: Interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; addressing and resolving issues.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other qualifications include, but are not limited to:

Knowledge of and passion for football and entertainment industries
Strategic Thinker
Strong analytical skills
Expertise in and thorough knowledge of brand marketing, influencer marketing, O&O (owned and operated) channel marketing, event marketing, and data analytics
Ability to prioritize workload and solve problems quickly
Excellent interpersonal skills
Ability to lead, coach and mentor others to succeed
Exceptional verbal and written communication skills
Experience in international marketing and strategy preferred
Ability to thrive in a fast-paced environment
Strong computer skills and proficient with Microsoft Office
Ability to work all home Broncos games, nights/weekends and keep a flexible schedule

EDUCATION AND EXPERIENCE

Bachelor's degree (B. A.) from four-year College or university
MBA is preferred
Minimum 10+ years related experience in marketing
Minimum 8+ years of management/supervisor experience
Prior experience working in football industry (college or professional) required
Working knowledge of the broadcast industry, including radio and television
Experience facilitating events from initial stages of strategy, concept through completion
Understanding and experience with corporate sponsorships
Strong budgeting and financial management ability
Proven track record of building and leading a high performing team
Experience in strategizing, preparing and executing marketing and business plans
CRM, research, and analytics experience

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $160,000 - $180,000. Salary based on assessment of qualifications.

The Denver Broncos Football Club offers a robust suite of benefits for our Staff including: affordable Health, Dental & Vision coverage, Basic Life and AD&D Insurance, Voluntary Life and AD&D, Health and dependent care Flexible Spending Accounts, Sick/Personal time, Vacation time, 401(K) matching program, Paid Holidays, Tuition Reimbursement and an Employee Assistance Program.

This job posting will remain open until we have identified an adequate applicant pool. Applicants are strongly encouraged to apply early.

The Denver Broncos Football Club and Stadium Management Company are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, national origin, sex, age 40 and over, disability, genetic information, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

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Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $120,000 - $160,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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