This role will be responsible for growing the local sponsorship business, prioritising renewals and upsells and successfully managing all partners who have sponsorship rights in Spain to meet annual revenue targets. 

The role will require someone who possesses strong leadership skills with experience of working cross functionally and championing partner programs internally. Results will be measured against team performance, sponsorship revenue, activation and satisfaction, along with increased and improved fan engagement metrics.  

Responsibilities include, but are not limited to: 

Exceptional Partnership Management:  

• Develop and manage relationships with existing NFL partners.
• Lead on renewals and upsells with local partners, focused on meeting local revenue targets. 
• Work closely with the global team to capitalize on available activation funds with global partners who have rights in Spain. 
• Be adept at resolving partner issues, thinking creatively and efficiently to reach solutions.  
• Ensure all contractual obligations are tracked and delivered and executed to a high standard. 

Support Revenue Growth through New Business 

• Support Global New Business by providing market perspectives, identifying relevant local targets / contacts, and recommending / prioritizing white space opportunities.
• Manage local sales agencies ensuring they execute their scope of work and provide support as needed.
• Proactively identify and pursue new revenue opportunities, including exploitation of traditional inventory and digital opportunities. 
• Analyze opportunities for growth in new areas to drive profitability and carry out regular analysis to mitigate any potential risks. 
• Provide support using key sponsorship and valuation metrics during contractual discussions. 
• Build innovative and tailored commercial propositions that attract and convert potential sponsors into long-term partners with the NFL.
• Ensure global new business teams are kept informed of local prospect conversations, updating trackers and representing Spain in internal meetings.  
• Adopt a proactive approach to secure incremental revenue, working closely with the international team as well as Marketing and Consumer Products department.

Flawless In-Market Activation Execution 

• Work with the Global Sponsorship Team, to ensure a consistent look and feel is achieved and a joined-up approach, where relevant is adopted. 
• Oversee local activation agencies to ensure delivery against contractual partner rights and  provide strategic guidance as needed.
• Oversee the activation and asset development of key League priorities including International Games, and in-market tentpole activations (e.g., Kickoff Watch Parties, Super Bowl watch parties), ensuring agencies execute effectively, particularly during in-market game week. 
• Support Club Business Development with team activity and new partnerships, advising on local guidance based on local partner rights. 
• Provide strategic oversight of partner activation, ensuring alignment with commercial objectives while execution is delivered through agency partners.

Serve as an In-Market Leader 

• Oversee the partnership delivery program to ensure assets are available and inventory is being carefully managed. 
• Actively provide feedback for continuous improvement based on market knowledge and executional requirements. 
• Maintain strong marketplace knowledge about industry trends and company spend in sponsorship/ marketing. 
• Track and monitor partnership performance, including revenue delivery, partner satisfaction, and renewal pipeline health. 

Collaborate with and Manage Internal Stakeholders 

• Provide updates to Country Manager, Spain and Global Sponsorship Team on day-to-day partner management matters, including efficient pipeline and status reporting. 
• Successfully navigate through a complex matrix business with poise and maturity, whilst ensuring the best interests of the team and commercial partners are protected. 
• Responsible for the discretionary commercial budget and reporting into, Country Manager, Spain, NFL Finance team and Global Sponsorship Team regularly. 
• Align with the reporting process internationally to ensure that all internal departments are engaged with NFL Partners and provide the necessary support to deliver against Partner objectives, with constant communication and collaboration.
• Foster the best possible professional relationships with Partners, agencies, internal stakeholders and colleagues. 
• Collaborate with other departments, including finance, legal, public relations and marketing, to ensure the successful contracting and sign-off of any new program. 

 The success of this role will be measured by: 

• Revenue growth across local partnerships 
• Partner renewal and retention rates 
• Upsell and incremental revenue generation 
• New business pipeline contribution 
• Partner satisfaction and relationship strength 
• Successful delivery of key in-market activations 
• Effective management of local agencies 
• Accuracy and health of partnership pipeline  

Required Qualifications: 

• Bachelor’s degree 
• 7 years’ experience in commercial, sales, partnerships or with agency 
• 3 years management experience 
• Fluency in Spanish & English language a must

 Preferred Qualifications:  

• Sports background 
• League or Club experience 
• Client management experience  
• Sales/Revenue generation  
• Additional language proficiency preferred 

 Other Key Attributes / Talent Characteristics: 

• A big thinker who can identify new commercial opportunities  
• Communicates clearly and inspires the team through action  
• Excellent organizational skills, multi-tasker and confident presenter 
• Proven evidence of planning, forecasting and decision making 
• Adept with research, evaluation and industry analysis tools and methodologies 
• Self-reliant and able to work well unsupervised and demonstrate initiative, yet equally a team player who can follow instruction and support others 
• Effective management and delegation 
• Understanding of a multi-faceted business operation 
• Has a flexible, positive and 'hands-on' approach 
• Ethical and hard-working with a strong personal commitment to deliver at pace 
• Works well under pressure adapting to tight deadlines and differing demands 
• Possess good judgement and behavioral maturity 
• Ambitious and hungry for opportunity 

Physical Demands: 

• Event execution  

Travel: 

• Up to 25% (within country/market & international)  

Terms /Expected Hours of Work: 

• NFL employees are required to work 40 hours per week 
• Some weekend/global travel work for hosting clients