We are looking for a Senior Marketing Analyst to join our team. As a Senior Marketing Analyst, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns.
At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!
Resposibilities
Developing and implementing marketing analytics frameworks to measure campaign effectiveness
Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis
Performing ad-hoc analyses to guide marketing decisions
Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
Working with external and internal data teams to enhance the attribution framework
Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets
Requirements
At least 3+ years of experience in marketing analytics, preferably within the gaming industry
Excel expertise is required
Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
Strong analytical skills to make data-driven decisions
Excellent communication skills
Passion and interest in games
Understanding and appreciation of teamwork
Estimated Salary Range
Our AI-powered salary intelligence estimates this position’s salary to be between $45,000 - $60,000. The actual salary may vary based on factors such as experience, location, and market trends.
