As a Senior Product Manager (SPM) at Nielsen, you will be a leading force driving innovation within the audience measurement landscape. You will take ownership of the complete product lifecycle for a portfolio of survey-based tracking studies, from validating product-market fit to executing the product vision and leading cross-functional teams to deliver products that consistently exceed customer expectations.

Key Responsibilities 

• Define and communicate the product vision, strategy, and roadmap, aligning them with overall business goals. 
• Create buy-in for the product vision both internally and with key external partners
• Create and maintain the product roadmap, prioritizing features, and managing the product backlog. 
• Translate product strategy into detailed requirements and prototypes
• Scope and prioritize activities based on business and customer impact
• Work closely with engineering, data science, operations, marketing, sales, and other teams to ensure successful product development and launch
• Work with high profile customers to communicate methodologies used 
• Communicate product updates, manage expectations, and build strong relationships with stakeholders. 
• Track product performance, analyze key metrics, and make data-driven decisions to optimize product performance
• Track and enforce contractual commitments to inform product roadmap and prioritization
• Leverage experience to impact survey methodology, influencing design, implementation and updates.  
• Analyze survey data trends to enhance product alignment and drive improvements.

• A bachelor's or master's degree in Sociology or other Social Sciences, Business Administration, Data Science, or a related field 
• At least 4-7 years of experience in product management, with a background in survey research.
• Experience in primary research/survey methodologies and data collection techniques
• Product management or roles in research firms are preferred
• Experience with growing Advanced Audiences revenue through strategic initiatives is a plus. This includes experience with Ad Tech/Programmatic  initiatives and/or Data Enrichment through various secure and privacy-focused methods, such as leveraging clean rooms and robust data integrations. 
• Prior experience in Audience Measurement / Media industry is a plus 
• Knowledge of project and product management tools like Jira and Aha
• Familiarity with complex data methodologies to combine data assets into products
• Experience with big data analytics and data flows 
• A customer-first approach by anchoring and solving customer problems rapidly, aligning data-driven decisions with customer needs
• Experience in writing technical specifications and technology requirements
• Nimble with fail-fast mindset to drive rapid iterations of product development 
• Strong time management skills
• Excellent written and verbal communication skills along with the ability to present effectively to upper management
• Additional certifications in Product Management, Agile methodologies, or  related areas can be advantageous 

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