Nielsen is hiring a Senior Product Manager to spearhead the strategy and execution of next-generation products within the Retail Media ecosystem. In this role, you will lead the "0-to-1" incubation of high-impact products at the intersection of first-party commerce data, identity resolution, and closed-loop measurement.

You will be the architect of differentiated solutions that empower Retail Media Networks (RMNs) to prove the link between a media impression and a cash register ring. By leveraging Nielsen Marketing Cloud (NMC) and our Outcomes suite, you will define how the world’s largest retailers and streaming platforms value their inventory.

Responsibilities

Product Strategy 

• Strategic Roadmap: Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem.

• Monetization of Assets: Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes (Attribution/Lift) data for RMN use cases.

• Cross-Functional Synergy: Partner with Data Science and Nielsen ONE teams to build unified data assets that work across on-site, off-site, and in-store environments.

• AI Roadmap Leadership: Define and execute an AI product strategy that leverages Nielsen’s proprietary data to power predictive attribution, automated campaign optimization, and generative insight tools for RMNs.

Customer Discovery 

• Lead structured customer discovery with agency, brand, publishers and platform partners, helping them integrate retail data to power shoppable ads and off-site attribution.

• Market Validation: Lead structured discovery with CPG brands, agencies, and RMN platform partners to ensure product-market fit.

• Beta Management: Oversee high-touch alpha/beta programs, using signal-based experimentation to refine products before global scale.

Execution Leadership

• Agile Incubation: Lead cross-functional squads (Engineering, Data Science, UX) to move from concept to MVP with high velocity.

• Technical Product Ownership: Translate complex business needs into crisp technical requirements for APIs, Clean Room integrations, and Identity Graphs.

• Outcome-Driven: Set and exceed aggressive OKRs, shifting from "feature delivery" to "measurable business impact" for our retail clients.

Go-to-Market & Partner Strategy

• Commercial Packaging: Collaborate with GTM and Marketing to design pricing, "Value-Based" packaging, and competitive positioning.

• Ecosystem Expansion: Engage with strategic partners—including DSPs, SSPs, and Data Clean Rooms (e.g., Snowflake, Habu)—to ensure Nielsen products are embedded in the commerce media workflow.

• The Experience: 5+ years in Product Management (AdTech or MarTech preferred), with a proven track record of managing complex data products.

• RMN & Programmatic Expert: Deep understanding of the Retail Media lifecycle, the OpenRTB stack, and the nuances of closed-loop attribution.

• Technical Literacy: You are comfortable discussing identity resolution (UID2.0), API architecture, and privacy-safe computation with senior engineers.

• Customer Advocate: You possess high customer empathy and can translate "vague" client pain points into a structured product requirements document (PRD).

• Stakeholder Navigator: You can influence and lead in a matrixed organization, balancing the needs of commercial, legal, and technical teams.

• The "Builder" Mindset: You thrive in the "messy" early stages of a product and are willing to be hands-on with data to find the path to revenue.

• Understands AI/ML concepts and has experience building agentic workflows.

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Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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