In Short

The Chicago Community Sr. Specialist plays an important role in building meaningful connections between the brand and the local running and fitness community. This role focuses on supporting community programming, building authentic relationships with local leaders, and helping bring impactful experiences to life across the city.

As a student of run culture and fitness, you will embed yourself in the community. Showing up consistently, nurturing relationships, and helping create experiences that inspire participation and brand affinity.

Your Mission

Support the execution of community marketing initiatives in Chicago, helping bring the brand closer to the local running and fitness community.

• Execute a calendar of community events and activations across retail and key cultural touchpoints in the city.
• Build and maintain relationships with run crews, trainers, studio partners, and community leaders.
• Be an active presence in the local running and fitness community, participating in events and building credibility within the culture.
• Support ambassador relationships by coordinating events, appearances, and community engagement opportunities.
• Partner with retail teams to bring community programming and experiences into store environments.
• Host regular meetings to build key relationships with community leaders, influencers, artists, and more
• Lead event planning and execution including logistics, communication, and on-site support.
• Track key metrics from events and activations including attendance, social engagement, and community feedback.
• Collaborate with cross-functional partners to ensure community initiatives are aligned with brand moments and retail priorities.

Your Story:

• 5+ years of experience in building connections/relationships on behalf of a brand. 
• You have a deep understanding of your local market and connections to the community. 
• You are able to work under pressure in a dynamic and changing environment
• You understand the importance of engaging with and building community through our retail locations and will partner with programming teams to concept and execute local events to achieve business objectives in your market.
• Proven experience in community marketing, preferably within the sports or apparel industry.
• You are proactive in identifying the root cause of issues and developing solutions, inspiring breakthrough thinking and continuous improvement.
• Strong knowledge of social media marketing trends, best practices, and strategies.
• You are a collaborator and connector, creating a respectful environment for your peers and leadership, able to balance autonomy and collaboration.

Your Team:

Community marketing will play a pivotal role in cultivating and nurturing our community relationships. You will lead initiatives that connect deeply with our audience at a hyperlocal level, driving engagement, loyalty, and brand advocacy. This position is instrumental in supporting our ambassador program, creating memorable experiences, and fostering a strong retail community presence.