As a member of the LEARFIELD Studios team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, including NIL (Name, Image, and Likeness) content creation, by collaborating with the athletic department and local property staff to ideate, create, and produce sponsored social content for corporate partners.

This person must be a creative with knowledge and understanding of college sports, and the social media platforms, and the NIL landscape. This person must have a background and prior experience in shooting video, video editing, graphic and motion design, and/or photography – ideally in sports.

This role will primarily support the strategic objectives of both LEARFIELD and our sponsorship partners through the development of innovative branded social media content.

Responsibilities:

• Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for LEARFIELD
• Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
• Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
• Act as a liaison between athletic department content team, LEARFIELD local sales teams and national sales
• Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account
• Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
• Expected to attend live events and produce social content in-game

Qualifications:

• Bachelor’s Degree
• Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
• Minimum 1-year experience successfully working in a creative production environment
• Minimum 1-year experience in developing creative social content that has driven engagement and results
• Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels
• Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platforms
• Prefer previous experience in sports industry and ideally in college athletics
• Prefer previous experience working with a sales team
• Knowledge of the NIL landscape is a plus
• Ability to meet deadlines in a fast-paced, dynamic environment
• Proven ability to collaborate with other content creators and stakeholders
• Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
• Unquestioned integrity and trustworthiness. Adherence to LEARFIELD, university, conference, and NCAA rules and regulations

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