Job Description

Seniority Level: Associate

Location: London, UK (Remote)

About the role and about You:

Zwift is seeking a talented and highly creative individual with a passion for motion graphics to join our team as a Social Media Creative. In this role, you will be instrumental in developing and executing dynamic content for our social media platforms, with a strong focus on motion graphics and video. This position is a unique blend of creative ideation and hands-on content creation, where you'll help shape the Zwift brand story, engage our community, and drive user interaction through visually compelling motion-based content. 

What you’ll do: 

• Develop and execute engaging social media content across various platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, and emerging channels, with a strong emphasis on motion graphics and/or video editing.
• Create motion graphics, animations, videos, and multimedia assets that are social-first, on-brand, and resonate deeply with our target audience.
• Collaborate closely with the marketing and creative teams to ensure all motion-based content aligns with Zwift's brand guidelines, tone of voice, and campaign themes.
• Play a key role in the development of the annual social media content calendar, contributing ideas for motion-driven campaigns and posts.
• Foster a creative environment that pushes the boundaries of what’s possible with motion graphics on social media, ensuring each campaign is innovative and engaging.

What You’ll Work On:

• Motion graphic content that is part of Zwift’s multi-channel marketing campaigns.
• Social media content that is evergreen, timely, or topical, with a strong focus on video and animation.
• Real-time, on-the-ground content from major events across Europe.

What we’re looking for: 

• Bachelor’s degree in Motion Design, Animation, Film Production, Marketing, or a related field.
• 1+ years of experience in creating social media content, with a specialized focus on motion graphics within the sports, fitness, or lifestyle industry.
• Proven track record of developing and executing successful motion graphic-centric social media campaigns across multiple platforms.
• High proficiency in Adobe Creative Suite (especially After Effects, Premiere Pro, Photoshop, Illustrator) and other relevant animation and video editing software.
• Expertise in short-form video editing and creating motion graphics that are optimized for social platforms, with a strong sense of storytelling, pacing, and the creative use of text and visual effects.
• Strong visual storytelling abilities, particularly in motion design, with an eye for aesthetics, composition, and typography.
• Excellent written and verbal communication skills, with the ability to adapt your tone and messaging for different social media platforms.
• Understanding of social media analytics and tracking tools to measure and report on the performance of motion graphic content.
• Ability to work collaboratively in a fun and fast-paced, deadline-driven environment while managing multiple projects simultaneously.

Bonus points: 

• An interest in cycling and/or running is a big plus.
• Experience with 3D animation or interactive media.

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