ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

The Sr. Coordinator, Commercial Strategy & Operations, will play a key role in supporting the Sponsorship Sales and Partnership Management teams across all aspects of pipeline management, reporting, and process improvement. This position is ideal for a data-driven, detail-oriented professional with strong analytical skills and a passion for supporting commercial growth in a fast-paced, global sports organisation.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

• Maintain and manage the sponsorship sales pipeline within Salesforce, ensuring all CRM records are accurate, up to date, and aligned with business development activity.

• Support the Business Development and Partnership Management teams with the preparation of weekly and monthly reports, including pipeline updates, revenue tracking, and performance dashboards.

• Collaborate closely with Finance to ensure accurate revenue tracking, contract status updates, and reconciliation of sponsorship deal data.

• Partner with IT and internal systems teams to enhance CRM functionality, reporting tools, and workflow automation to improve efficiency.

• Assist in developing and optimising commercial processes, ensuring consistent documentation and adoption of best practices across the department.

• Conduct data analysis to identify trends, measure commercial performance, and generate actionable insights for the sponsorship leadership team.

• Support the preparation of executive-level presentations and commercial performance summaries for internal stakeholders.

• Manage administrative and operational tasks related to commercial systems, data entry, and reporting templates.

• Support the implementation and improvement of Salesforce workflows and Excel-based reporting tools to enhance operational efficiency.

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

• Bachelor’s degree in Business, Economics, Data Analytics, or a related field.

• Proven experience in a commercial operations, business analytics, or sales operations role, ideally within sports, entertainment, or media industries.

• Strong proficiency in Salesforce CRM and Microsoft Excel (pivot tables, formulas, dashboards).

• Process-oriented mindset with excellent attention to detail and a focus on accuracy.

• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.

• Collaborative team player with strong communication skills and the ability to work cross-functionally.

• Highly organised, adaptable, and able to thrive in a fast-paced environment.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.