We are seeking an accomplished and visionary Senior Director, Data Product & Platforms to lead the development and execution of our enterprise-wide Customer Data and Activation Platform strategy. This executive role owns the holistic lifecycle of first-party customer data across our data activation ecosystem—from governance and data quality to strategic audience segmentation, monetization, and activation. You will be responsible for defining the long-term vision for our audience data products and platforms (including CDP, Media, and Measurement systems), managing a portfolio of high-impact use cases, and leading organizational change to ensure our marketing efforts are truly data-driven and deliver maximum ROI. 

Responsibilities include, but are not limited to: 

Develop and Execute Data Strategy 

• Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends. 

• Translate strategic objectives into actionable plans for data activation and marketing technology. 

Governance and Compliance 

• Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA). 

• Implement risk management practices to safeguard data integrity and ethical use. 

Platform Roadmap & Portfolio Management 

• Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts. 

• Lead cross-functional prioritization sessions and manage delivery pipelines (e.g., JIRA) with engineering teams to ensure timely execution and resource alignment. 

Innovation and Continuous Improvement 

• Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem. 

• Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities. 

Audience Strategy & Monetization 

• Define global audience segmentation strategies to optimize marketing performance. 

• Identify and execute opportunities for data monetization, leveraging first-party data assets to generate revenue and competitive advantage. 

Executive Communication & Influence 

• Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders. 

• Build consensus and secure buy-in for strategic priorities across the organization. 

Change Management & Adoption 

• Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption. 

• Promote transparency and information sharing to foster trust and alignment. 

Leadership & Team Development 

• Provide strong leadership for the data activation and operations function, including team growth and capability building. 

• Mentor and coach team members, fostering professional development and high performance. 

• Encourage collaboration across data teams (scientists, engineers, analysts) and business units (Marketing, Sales, Product).