The Opportunity
GolfNow is seeking a Vice President, Marketplace Growth to lead demand-side strategy for its marketplace and drive sustainable rounds growth. This role serves as the GM-aligned leader responsible for shaping the golfer value proposition, promotion strategy, and demand quality approach—balancing growth, customer trust, and contribution margin.

Why This Role Matters:
This leader sits at the center of strategy and execution, translating customer insights and business priorities into clear activation frameworks that increase conversion quality, repeat engagement, and long-term marketplace health. The role plays a critical part in strengthening how GolfNow connects golfers to courses while scaling a high-quality, efficient growth engine.

This is a hybrid role based in Orlando, FL, offering a blend of in-office collaboration and flexible work.

What You’ll Do

• Own and evolve the demand-side growth strategy for the GolfNow marketplace, driving high-quality rounds growth and improved golfer lifetime value
• Define and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfers
• Lead GolfNow’s national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution margin
• Establish frameworks for demand quality and lifecycle activation within GolfNow, increasing second-round conversion and early retention
• Partner cross-functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goals
• Champion an insight-led, data-driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance management
• Identify and scale opportunities to apply AI-enabled tools across GolfNow growth workflows, improving personalization, decision-making, and operational efficiency
• Drive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short- and long-term outcomes