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Mercedes-Benz Stadium

About AMB Sports and Entertainment
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, and AMBSE Ventures.

Primary Job Duties:

Lead the overall fan data strategy for critical AMBSE lines of business which includes creating and executing a comprehensive data approach that drives revenue, enhances fan engagement, and improves the fan experience.
Partner with relevant departments and executives to define KPIs for critical AMBSE lines of business, with a primary focus on Ticketing Sales and Service, Fan Experience, and Marketing.
Provide ongoing recommendations to the Ticket Sales leadership team on how best to leverage our CRM to execute their strategic vision.
Define and track key performance indicators (KPIs) related to customer acquisition, customer engagement, Season Ticket Member retention, and revenue growth.
Leverage data analytics to gain insights into customer behavior, preferences, and trends, and use this information to inform strategic marketing and business decisions.
Develop and execute a comprehensive CRM strategy aligned with business goals and customer needs.
Evaluate, implement, and manage CRM systems and tools that support data collection, analysis, segmentation, and personalization efforts.
Deliver innovative solutions and optimize decision-making that utilizes statistical modeling, machine learning, AI, and predictive analytics.
In partnership with AMBSE’s Chief Technology Officer and AMBSE’s Director of Enterprise Data, develop innovative short and long-term strategies, and support execution efforts to improve the integrity and availability of data that drive aligned-upon business outcomes.
Proactively participate in the process of evaluating, communicating, testing, resolving issues and deploying platform upgrades/releases as needed.
In partnership with Data Operations, nurture relationships with NFL and MLS data teams to ensure the adoption of best practices in data collection, data management, and customer outreach.
Provide regular updates to executive leadership on all date-fueled sales and marketing initiatives, performance, and outcomes.

Qualifications/Requirements:

Education: Bachelor’s degree required.
Experience: 12+ years of experience in Data and/or Analytics with 5-7+ years of experience in using data-driven insights to drive revenue in a strategic capacity
Hands-on data experience with Event Ticketing tools (Ticketmaster) and CRM Systems (Microsoft Dynamics & KORE)
Experience with Epsilon or similar marketing tools.
Experience in developing and managing modern analytics workflows, with a focus on efficiency and scalability.
Ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards, all with a professional and courteous attitude.
Ability to work collaboratively with a variety of stakeholders, consultants, and vendors.
Experience with data or privacy-related experience, including implementation, monitoring, and compliance with privacy, data protection, and data governance policies and procedures for one or more business units.
Excellent business communication skills: ability to provide instruction to audiences of varying technical abilities.
Proficiency with Excel (complex spreadsheet models, run pivots, etc.).
Experience with data visualization tools (preferably Power BI).
Outstanding analytical and problem-solving skills.
Experience managing and mentoring a team.
Strong work ethic and drive to improve.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $150,000 - $200,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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