Vice President, Integrated Sales

Role Overview

The Vice President of Integrated Sales is responsible for driving revenue growth through fully integrated, multi-platform partnerships across digital, linear, sponsorship, and emerging media. This executive role leads integrated sales strategy, manages senior agency and brand relationships, and develops high-performing sales teams to deliver custom, results-driven solutions. The ideal candidate is a consultative sales leader with deep experience selling complex, cross-platform media partnerships within sports, entertainment, or adjacent industries.

 

Key Responsibilities

Revenue & Sales Leadership

• Drive integrated revenue growth across digital, linear, sponsorship, and custom partnerships
• Develop and execute a comprehensive integrated sales strategy aligned with overall business goals
• Own pipeline development, forecasting, pricing strategy, and deal execution
• Personally manage and grow key strategic agency and brand-direct accounts

 

Client & Agency Relationships

• Build and maintain senior-level relationships with agencies, brands, and client-direct partners
• Serve as a trusted advisor, translating client objectives into integrated marketing solutions
• Lead high-level client presentations, negotiations, and renewals
• Represent the company in client meetings, industry events, and market-facing initiatives

 

Team Leadership & Development

• Lead, mentor, and develop integrated sales, planning, and client services teams
• Set clear performance expectations and foster a high-performance sales culture
• Ensure strong alignment across sellers, planners, and client services to maximize revenue and retention

 

Cross-Functional Collaboration & Execution

• Partner closely with Digital, Linear, Sponsorship, Marketing, Research, Finance, and Operations teams
• Ensure seamless internal communication and execution of integrated partnerships
• Maintain high standards for stewardship, reporting, compliance, and documentation

 

Market Insight & Leadership

• Stay current on industry trends, competitive landscape, and market dynamics
• Provide market feedback to inform product development and sales innovation
• Travel as needed to support key client relationships and market growth

 

Qualifications

• Bachelor’s degree preferred
• 8–10+ years of experience in media sales or sales leadership within sports, entertainment, or related industries
• Background in integrated sales environments combining digital, sponsorship, and linear media
• Proven success selling complex, integrated media solutions
• Experience leading and developing high-performing sales teams
• Strong executive presence with exceptional communication and presentation skills
• Highly organized, strategic, and comfortable operating in a fast-paced environment