The NFL is seeking a full-time YouTube Strategy & Programming Associate to help shape and execute the programming strategy across the NFL’s YouTube channel portfolio. This role sits on the Audience Development team, responsible for distributing and programming content across the NFL’s digital ecosystem to reach millions of fans daily. You will translate tentpole moments (games, major events, breaking news) and original programming into a clear publishing plan—optimizing packaging, performance, and cross-platform amplification on YouTube and beyond.
- Partner with team leadership to develop and execute a comprehensive content strategy across the NFL’s eleven YouTube Channels and operate a year-round content calendar.
- Manage programming workflows including incoming requests from other departments and proactively sharing content with other digital programming teams.
- Collaborate with other programming teams such as Free Ad-Supported TV, Social, and Owned & Operated to ensure content is maximized across digital platforms.
- Brainstorm and collaborate with Production, Marketing, and Social Responsibility teams on key content initiatives, advising on how to best produce and package content for YouTube.
- Provide weekly revenue and key metrics reporting to Business Development, Finance, Audience Development, and other key stakeholders.
- Monitor consumption and performance trends in partnership with the Content Insights team and share insights across the organization, including NFL Clubs.
- Act as a consultant for NFL Clubs by auditing their YouTube Channels and providing insights and strategic recommendations to improve their performance.
- Serve as the main contact for all ad-hoc data requests for YouTube performance, putting together easily digestible reports and insights and responding to questions in a timely manner.
- Ensure that content is uploaded in a timely manner to all NFL YouTube channels including long- and short-form formats, ensuring that content, titles, and descriptions meet NFL brand, legal and editorial requirements.
- Select, edit, and reformat content across the NFL ecosystem, podcasts, social, etc. to engage fans across NFL YouTube channels (e.g. NFL, NFL Flag, NFL Rush, etc.).
- Brainstorm, research, script, produce and edit long and short form content for the NFL Digital Media ecosystem.
- Proactively communicate with other programming teams to share upcoming content schedules for cross-platform distribution.
Required Qualifications
- 3 – 5 years of YouTube programming experience for a major media, sports or entertainment company
- 1 – 2 years of YouTube Studio or video analytics experience
- Minimum 2 years of Adobe Photoshop and Premiere experience and demonstrated skill in all aspects of video production.
- Ability to manage multiple projects and prioritize based on the needs of the business.
- Must be willing and able to work flexible hours, including early mornings, late nights, weekends, holidays, and special events/instances of breaking news
- Strong knowledge of NFL football (teams, players, history, major storylines)
Preferred Qualifications
- Bachelor's degree in journalism or related field preferred
Other Key Attributes / Characteristics
- Detail oriented
- Ability to multi-task, manage deadlines and work in a busy environment
- Strong verbal and written communication skills
- Strong organizational and prioritization skills
- Ability to collaborate with internal colleagues and external partners
Terms / Expected Hours of Work
- Must be willing and able to work flexible hours, including early mornings, late nights, weekends, Holidays, and special events/instances of breaking news.
- This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
