Type: Full-time
Location: Toronto, Canada
Salary: $70,000 - $90,000 CAD
Reports To: Chief Executive Officer

COMPANY OVERVIEW

50,000 athletes. 20 locations. Millions of views.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

We’re looking for a highly driven, relationship-focused sales professional to help lead Brodie’s expansion across key U.S. markets through outbound business development, strategic partnerships, and market launch initiatives.

Based out of our Toronto HQ, this individual will focus heavily on identifying and launching new opportunities across the United States by securing facilities, building local partnerships, and establishing strong founding communities within each new market.

You’ll work closely with leadership across operations, marketing, partnerships, and growth while helping build repeatable expansion and sales processes that scale with the business across North America.

This role is ideal for someone who:

• Loves sports, community, and people.

• Is energized by fast-moving startup environments.

• Can confidently build relationships from cold outreach through to closed sales.

• Wants influence, ownership, and visibility within a growing company.

• Is excited to help shape a category-defining brand.

CORE RESPONSIBILITIES

Drive U.S. Market Expansion

• Own the full sales cycle from prospecting through to close.

• Identify gyms and facilities within Brodie’s key U.S. expansion demographics and secure new partnership opportunities.

• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.

• Lock in facilities and help launch new league locations from the ground up.

• Recruit and secure a minimum of 24 founding captains per league to help establish strong early community engagement and league success.

• Partner closely with Operations, who will then take over and continue growing and managing league relationships post-launch.

• Develop outbound strategies across email, phone, LinkedIn, networking, and events.

• Help expand Brodie’s footprint across existing and new U.S. markets.

• Collaborate closely with internal teams to ensure strong partner and customer experiences.

Build Scalable Sales Processes

• Help create repeatable outreach strategies, playbooks, and sales cadences.

• Track pipeline activity and performance metrics within CRM systems.

• Contribute ideas around positioning, packaging, pricing, and go-to-market strategy.

• Continuously test and improve messaging, outreach, and conversion strategies.

• Help establish foundational sales infrastructure as the company scales.

Represent the Brand

• Act as an ambassador for Brodie within the community.

• Build authentic relationships that align with Brodie’s culture and energy.

• Attend networking events, league nights, activations, and community initiatives where required.

• Bring a high-energy, people-first presence to every interaction.

What Success Looks Like

In Your First 90 Days

• You’ve built strong familiarity with Brodie’s leagues, U.S. target markets, & community.

• Outbound outreach and pipeline generation are actively underway.

• You’ve developed meaningful conversations and opportunities with prospective partners.

• CRM activity and reporting are clean, organized, and reliable.

• You’re contributing ideas that improve how Brodie approaches growth and partnerships.

In 6-12 Months

• You’ve helped build a predictable outbound sales motion.

• New partnerships and revenue opportunities are consistently being generated.

• Sales processes and outreach frameworks are documented and scalable.

• You’ve become a recognizable and trusted extension of the Brodie brand.

• You’re helping influence future expansion opportunities across North America.

Requirements

• 3+ years of experience in sales, business development, partnerships, or account growth.

• Strong outbound and relationship-building skills.

• Comfortable prospecting and generating your own pipeline.

• Experience managing conversations from first touch through close.

• Strong communication and presentation skills.

• Highly self-motivated and comfortable operating autonomously.

• Ability to thrive in fast-paced, evolving environments.

• Passion for sports, community, hospitality, events, or experiential brands.

• 5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office.

Nice to Have

• Experience working with or selling into the U.S. market is highly preferred.

• Experience in startup or high-growth environments.

• Background in sports, events, hospitality, fitness, lifestyle, tech or entertainment industries.

• Experience building or improving sales processes.

• Familiarity with CRM and pipeline management systems (i.e. Salesforce, HubSpot, Ashby, Pipedrive, or similar platforms).

• Experience selling partnerships, sponsorships, memberships, or experiential products/services.

COMPENSATION DISCLOSURE

The total target cash compensation for this role is $70,000 - $90,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE

• Comprehensive health and wellness plan

• Access to a yearly Brodie takeover of the Toronto Raptors court

• Significant growth and mentorship opportunities

• Professional development budget

• Details regarding our full benefits package will be provided during the interview process

ARTIFICIAL INTELLIGENCE DISCLOSURE

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

POSITION STATUS

This job posting is for a new position at Brodie League

APPLICATION PROCESS

Interested candidates should apply by submitting their resume through the designated application platform.

COMMITMENT TO INCLUSION

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.