We are seeking a seasoned, collaborative professional to support the strategy, commercialization, and business development of high-value collegiate sponsorship assets, including naming rights, jersey patches, field and court logos, and other premium inventory opportunities. This role partners closely with universities and internal teams to identify, structure, and secure strategic partnerships while helping shape the commercialization strategy for some of the most valuable assets in college athletics.
The ideal candidate brings a team-first mindset and enjoys coaching field teams, developing go-to-market strategies, and driving long-term revenue growth through innovative partnership solutions. Essential Duties & Responsibilities: Partner with university leaders, athletic departments, general managers, and internal stakeholders to evaluate, structure, and advance naming rights opportunities and other premium sponsorship assets, including jersey patches, field logos, court logos, and emerging inventory. Serve as a strategic resource to university and sales teams by developing asset positioning, valuation, packaging, and commercialization strategies that maximize revenue and long-term partner value.
Eight (8) or more years of experience in business development, sponsorship sales, partnerships, or related roles within sports, media, or entertainment. Demonstrated success securing high-value partnerships and navigating complex stakeholder environments. Strong understanding of higher education institutions, particularly collegiate athletics and campus branding. Demonstrated success collaborating across departments and with external partners.
Bachelor's degree from an accredited four-year college or university.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave
**🎁 Benefits & Perks
benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.
The company strives each day to deliver the mission statement and embody the
🎯 core values that make Learfield an exciting place to work.
🎯 Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
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Salary: $170,000 - $210,000
🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.
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