PrizePicks is seeking a highly motivated and experienced Customer Journey, CRM & Lifecycle Marketing Specialist. This individual will play a pivotal role in enhancing customer relationships and driving engagement through strategic marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation strategies.

What you’ll do:

• Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
• Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
• Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
• Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
• Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns.
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

What you have:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
• Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Experience in the Daily Fantasy Sports or gaming industry is preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail oriented
• Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Where you’ll live:

• This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite

Working at PrizePicks:

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  06/27/2025