CRM Operations Specialist at Kaizen Gaming

Read by 138 job seekers.

Remote - US

We are Kaizen Gaming

Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in the world, operating in 13 markets with 2 brands, Betano & Stoiximan.

We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.200 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to press play on potential?

Let’s start with the role

As a CRM Operations Specialist, you will focus on retention/reactivation marketing across our online Sportsbook & Casino products. You will also work closely with the Head Quarters CRM team, Commercial Teams & Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility.

As a CRM Operations Specialist, you will:

Execute CRM strategies to engage & retain our customer base, using best practices to ensure optimal email delivery results;
Ensure email layout, design and content are optimized for best results in all CRM campaigns;
Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs;
Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;
Execute and fulfill various promotions and offers in an efficient manner;
Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget;
Work cross-functionally with various groups, including but not limited to CRM Strategy, CRM Campaign Management, Technology, Marketing and Sales;
Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
Ensure that content is published on time and is of a consistently high standard;
Conduct review and analysis of all CRM activities to ensure optimal results;
Coordinate CRM Campaigns communication with other departments and teams.

What you will bring:

University degree, preferably in the areas of Business Administration, Marketing;
Proven CRM experience, particularly with on-line marketing & automated CRM practices;
Experience in creating and implementing CRM campaigns across different channels of communication;
Online gaming knowledge will be highly appreciated;
Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic, Salesforce, Marketo, “Exact Target” or Optimove);
Good problem-solving abilities and excellent communication;
Great interpersonal skills as a team player;
Strong analytical & numerical skills, attention to detail;
Fluency in verbal and written communication in English;
Spanish language is mandatory (written and spoken).