Customer Engagement Marketing Manager at Koa Health

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India

At Koa Health, we’re driven by a singular purpose; to make mental well-being accessible to everyone. We believe that care should be compassionate, evidence-based, and rooted in a deep understanding of the individual. If you share our passion and are looking to make a meaningful impact in a flexible role, we’d love to hear from you.

Your New Adventure:

The Customer Engagement Marketing Manager will own the optimization for engagement and usage of the Koa Health products for current and future client accounts, supporting onboarding, lifecycle, and retention. Responsibilities include developing and executing resource toolkits for new and existing clients, and digital resources that boost end-user engagement and usage; building, maintaining, and updating customer resource library, including assets, campaigns, communications, templates, and calendars; marketing of education, messaging, assets and templates to clients; tracking performance of resource library use, effectiveness; building and executing custom engagement marketing programs for strategic accounts; and supporting customer success through client facing endeavours. This role will collaborate closely with internal stakeholder groups, including Delivery & Implementations, Customer Success, and Product, Partnerships & Alliances

What You'll Do:

Manage Client/Customer Resource Library and Partner Marketing Assets

Manage the client resource library, calendars, communication templates, campaign playbooks, and assets within Hubspot.
Build and activate resource toolkits for new clients for onboarding and implementation.
Create net new assets as required, including communication templates, content, and related assets.
Audit and refresh content, assets, playbooks, and templates.
Oversee creation and management of marketing assets for existing clients.

Support Client Onboarding, Lifecycle, and Retention

Serve as the marketing point of contact internally for engagement and usage endeavours
Execute marketing campaigns to client accounts that boost and increase usage.
Create and manage a detailed project plan for onboarding and implementation of marketing assets, resource library, and monitor deliverables to meet deadlines.
Manage partner marketing assets for existing partner clients.
Support execution of ongoing educational sessions/tracks from delivery and implementation through to lifecycle and retention.

Listen, Analyze and Report

Listen to Account Managers and Existing Clients to learn about product usage, asset usage, and lifecycle best practices.
Stay abreast of usage trends and innovations, as well as competitor usage strategies, to ensure Koa Health is implementing best of breed usage methods for accelerated end user use.
Analyze resource library asset usage metrics regularly, providing comprehensive reports to track performance.

Develop, and Launch Outbound Marketing Campaigns and Wellbeing Calendar

Execute marketing campaigns to client accounts that boost engagement and increase usage in partnership with the delivery and implementations team.
Support Mental Wellbeing Calendar Creation.
Own and manage Hubspot administration for delivery, implementation and customer success assets, campaigns, lists, and initiatives.

Collaborate with the Team

Establish and maintain strong relationships with internal stakeholder groups including Delivery & Implementations, Customer Success, Product, Partnerships & Alliances, and Direct Sales.

About You:

Bachelor's degree in a relevant field
Super user and admin level expertise of Hubspot required
3-5 years of experience in Healthcare B2B2C marketing
Expert fluency of English Language, both spoken and written
Prior experience in Healthcare marketing, either B2B or B2C preferred
Start-up-ready mindset, prioritizing progress over polish and demonstrating comfort with ambiguity
Experience in a fast-paced startup environment with the ability to quickly adapt a plus
Ability to think strategically and act tactically
Excellent communication, organizational, and problem-solving abilities
Background in working with cross-functional teams and product development
Prior experience and high level of comfort working in PowerPoint , Excel, Google Suite, and other project management tools
Familiarity with the mental health space and knowledge of digital health trends preferred
Flexible working hours required, to collaborate with UK and US time zones

About Koa Health

Against the backdrop of decades of rising demand, mental health has never been more important. The Covid pandemic has led to a four-fold increase in mental disorders around the world, impacting individuals, companies, and communities.

Today, we simply don’t have enough mental health clinicians to meet demand. Koa Health aims to solve the gap between demand and supply with a unique human-digital hybrid approach, built upon the best digital technology. Koa’s digital assets deliver the highest quality care, measured through engagement, program completion, patient and clinician satisfaction. Koa technology substantially increases clinician productivity, allowing our precious clinicians to treat more people.

Having secured a successful and oversubscribed Series A funding totaling €30m (ca.$36M) in October 2020 and additional €20m funding in May 2022, we are currently closing our Series B round of investment, with €12M secured from our existing investors. You can read more about Koa Health on our website here. There has never been a more critical time for the work that we’re leading at Koa Health. And this is where you come in!

Why Koa Health?

We are at the forefront of innovation in digital health, working on one of today’s hottest topics – mental health. By working with Koa, you will make a positive impact on the lives of many people.

Aside from the power of our mission, we provide all the support and benefits to make your life at work and outside of work fun and comfortable year-round, such as:

Competitive rewards package that includes: Food Allowance, Private Health Insurance, Pension Contribution, Life Insurance, Bonus Scheme, and Share Options
We believe in walking the talk: We are focused on supporting your wellbeing and therefore provide you with a Wellbeing Allowance and Wellbeing Leave, as well as a generous annual leave allocation to help manage both your mental and physical health as you see fit
Flexibility: We’re hiring your skills and experience, so ask you to use these in the most effective way you can whilst managing your work-life balance in your own way
An international environment: Our teams, our clients and our collaborators span the US, the UK, Europe, and Asia. Our breadth of experience offers the opportunity to understand and get involved in healthcare systems worldwide.

An inclusive workplace

We firmly believe that diversity and inclusion should be embedded in the fabric of our organization and we know true progress comes with long-term commitments and actions. We are building a space where our people feel respected for who they are and are rewarded based on the impact they make to the business.

Regardless of your personal identifiers, at Koa Health you can be yourself, and feel respected, accepted and supported. We promote an inclusive culture where people who think and act differently can discover ways to learn from each other. Promoting diversity, inclusion, and equity must be a company-wide effort. As a scale-up company, we are creating a safe space that fosters acceptance and invites differences as part of our first steps toward building a resilient and inclusive work environment.

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $25,000 - $30,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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