We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role
As a Digital Analytics Specialist, you will utilize various analytical tools and techniques to track user behavior across digital platforms. Collaborating closely with cross-functional teams, you will analyze data trends and patterns to support strategic decision-making. Ultimately, you'll ensure the quality of data, implementing new solutions and expanding data collection points.
As a Digital Analytics Specialist you will:
- Work with product and tech teams to implement site tracking solutions for data collection and set up measurement tags using both client and server-side Google Tag Manager;
- Monitor site tracking solutions to ensure tracking is correctly configured and data is being collected and distributed across all marketing platforms;
- Analyse online user behavior and customer journeys to deliver actionable insights;
- Monitor and analyze site KPIs and trends to review performance and ensure data accuracy;
- Create and maintain automated reports and dashboards;
- Manage and execute requests from agencies, stakeholders, performance and product teams;
- Execute Google Analytics and Tag Manager implementations and account configurations based on unique data needs and business requirements;;
- Audit and/or troubleshoot existing implementations to ensure data quality
- Conduct website “deep dives” and on-demand analysis for stakeholders, specifically around Google Analytics and marketing campaign performance
- Present and effectively communicate data and insights to stakeholders;
- Collaborate with colleagues and partners to provide support relating to queries and training in the digital analytics space;
- Add value to the optimization of player experience and marketing performance through MarTech and digital analytics.
What you’ll bring
- At least 1 year of experience with Google Analytics and/or other web data platforms, Firebase Analytics and Google Tag Manager;
- Familiarity and experience with Google Analytics 4;
- Knowledge of HTML, CSS and JavaScript;
- Experience with Big Query, SQL and regex, as well as A/B Testing Tools is a plus;
- An understanding of SEO, Paid Search, Paid Social and/or other performance marketing/digital marketing practices;
- Experience of using Looker Studio;
- Excellent communication skills in English;
- Proficiency with Google Suite;
- Strong interest in web analytics and statistical methodologies;
- Self-motivated and eager to stay up to date with marketing technological developments;
- Strong problem-solving skills.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- #LI-Hybrid
- #LI-DT1
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
