Digital Media Manager, Paid Social at Peloton

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ABOUT THE ROLE

Peloton is looking for a passionate and talented Manager, Digital Media with a strong background in Paid Social to join the Digital Media team, reporting to the Senior Manager, Digital Media. In this role you will be responsible for driving demand gen performance across social channels, with a strategic focus on acquisition media to drive digital subscription demand for the Peloton App.

Paid Social is a key acquisition driver within Growth Marketing. You will have a deep executional understanding of social channels, including CPA optimization, measurement, MMPs, creative personalization and managing a sophisticated testing program.

YOUR DAILY IMPACT AT PELOTON

Planning and execution of North America Paid Social media, with a focus on both strategic-level planning and detailed tactical execution
Core responsibilities:

Cross-channel and channel-specific strategy
Forecasting
Trafficking (working with an external agency for activation)
Budget management
Always-on optimizations in platform across all available levers
Weekly reporting including creation and maintenance of dashboards
Recommending testing calendars / learning agendas
Creative briefing, rotations, optimizations (internal and external partners)
Relationship management with platform partners
Media tag / event management (multi-event acquisition funnels)

YOU BRING TO PELOTON

4+ years of hands-on Paid Social digital media execution
Extensive experience planning and buying across Social platforms including:

Meta (FB/IG), TikTok required
Pinterest, Snap, Reddit highly encouraged
Ad buying / activation platforms (Smartly, Kenshoo/Skai, 4C) highly encouraged

Mobile Measurement Partner/MMP experience preferred (AppsFlyer)
Experience planning multi-stage, high-consideration media strategy with full-funnel tactics and campaign objectives (reach, traffic, lead gen, app acquisition, CPA/ROAS/LTV optimization)
Direct experience handling campaigns in platforms with a focus on revenue-driven sales objectives.
Knowledge of ad tech landscape including areas such as event management (GTM or Segment), audience platforms, measurement, creative tools / DCO for social channels.
Experience working with multiple creative teams/partners to shape Paid Social content to drive audience resonance and effective demand response across all funnel stages and campaign objectives.
Bonus if experience activating creators/influencers in paid media campaigns.
Experience with A/B and multivariate testing and optimizing landing pages and user funnels.
Excellent analytical skills to inform smart hypotheses and data-driven strategy. Self-starter capable of completing complex analyses integrating multiple data sources to answer thorny, multi-faceted business questions.
Proven track record of managing multiple projects and campaigns simultaneously.

#LI-CM1

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

- Medical, dental and vision insurance

- Generous paid time off policy

- Short-term and long-term disability

- Access to mental health services

- 401k, tuition reimbursement and student loan paydown plans

- Employee Stock Purchase Plan

- Fertility and adoption support and up to 18 weeks of paid parental leave

- Child care and family care discounts

- Free access to Peloton Digital App and apparel and product discounts

- Commuter benefits and Citi Bike Discount

- Pet insurance and so much more!

Base Salary Range

$138,800—$180,400 USD

ABOUT PELOTON:

Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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