We are looking for an experienced Growth Marketing Manager to own all things social: paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers.
You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.
What You'll Do
Paid Social
Lead strategy for paid social and test and learn roadmap
Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
Scale our new TikTok program and identify key optimization and creative opportunities
Influencer Marketing
Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
Who You Are:
6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
Comfort spinning up content to post on social is a plus
This salary range for this position is $120,000 - $165,000 based on the selected candidate's qualifications, market data/ranges, location (ATX or NYC) and internal equity. This position is also eligible for an annual bonus, health, dental, vision & mental health insurance, 401(k) with company match, Flexible PTO, a monthly $100 wellness stipend and various other perks.
Estimated Salary Range
Our AI-powered salary intelligence estimates this position's salary to be between $90,000 - $120,000. The actual salary may vary based on factors such as experience, location, and market trends.
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