The Manager, Marketing Operations is an experienced and data driven leader of Daxko’s high performing marketing operations team.  As an advanced expert in Hubspot, this leader is responsible for the seamless execution and optimization of marketing campaigns, management of marketing technologies, and the development of scalable processes to drive marketing operations efficiency and performance. The Manager, Marketing Operations will be proactive, thoughtful, and collaborative with marketing partners. The Manager, Marketing Operations reports to the Senior Director, Marketing Operations.  

Supervisory Responsibilities:

• Leads a global team of Marketing Operations specialists, empowering them to do their best work and drive impactful results together.
• Oversee and understand team coverage model and proactively recommend staffing plans
• Recruits, interviews, hires, onboards, and continuously trains team members to achieve high performance
• Manages the day-to-day workflow of the team
• Establish clear team goals, priorities, and performance metrics that are aligned with organizational objectives
• Conduct regular one-on-ones, performance reviews, and feedback sessions to support individual growth and enforce company policies

Essential Duties/Responsibilities:

• Architect and scale HubSpot email execution strategy and automation, including multi-stream nurtures, complex workflows, and behavioral triggers
• Partner across the marketing organization to streamline processes and operationalize full-funnel lead lifecycle management including deliverability, scoring, segmentation, and routing.
• Collaborate with senior leadership to execute marketing strategies and find solutions by bringing valuable insights and best-in-class recommendations to the table that improve performance 
• Lead the development and execution of our data strategy, including master data management, Hubspot-Salesforce taxonomy (custom objects & bi-directional field mapping), deliverability best practices, and data integrity
• Advise on email, webinar, and landing page operational strategy, optimizing for conversion and making recommendations aligned with best practices
• Act as the go-to expert for systems and data quality, troubleshooting workflows, ensuring data hygiene, and supporting mission-critical initiatives for the marketing team
• Build and maintain clear documentation for processes, systems architecture, and SOPs to support consistency and scalability
• Continuously look for opportunities to automate, simplify, or improve how marketing operations works
• Apply Agile principles across project planning and execution to testing, rollout, and performance reporting
• 5% Travel Required