The Manager, Programming Publicity will be responsible for generating maximum, positive media for Telemundo’s entertainment programming, with a focus on daytime, scripted and unscripted shows. The role reports to the SVP, Publicity and Communications.

Responsibilities

• Development and execution of comprehensive plans for external publicity (consumer media and social influencers) generating maximum amount of positive coverage for key programming premieres, priorities and other entertainment-related projects for daytime, scripted and unscripted entertainment programming.
• Demonstrate strong writing skills, in English and Spanish, to create consumer press materials including press releases, media alerts, pitch letters, talent bios, as well as coordinate and manage pr activities such as press junkets, media interviews, on-set visits, photo shoots, EPK’s and press kits.
• Cultivate and maintain strong relationships with key journalists and media outlets with a focus on top-tier consumer outlets to reach core and new Telemundo viewers and other relevant audiences.
• Ensure digital publicity efforts are a key part of all campaigns and create targeted strategies for social media influencers/content creators to expand promotional campaigns in the social media space and other non-traditional media outlets and identify appropriate influencers per campaign.
• Develop strategic partnerships with digital creators, influencers, podcasters and emerging content platforms to expand audience reach and drive cultural relevance for key programming initiatives.
• Utilize AI-powered communications, media monitoring, audience intelligence and content creation tools to enhance publicity planning, identify trends, optimize workflows and support strategic decision-making while adhering to company guidelines and best practices.
• Monitor and analyze campaign performance, media sentiment, audience engagement and competitive trends using traditional and AI-enabled analytics platforms, providing actionable insights and recommendations to leadership.
• Identify and implement innovative publicity approaches, technologies and industry best practices to enhance campaign effectiveness, efficiency and audience engagement.
• Collaborate closely with marketing, digital marketing, cross-promotions and programming teams to create cohesive and consistent promotional plans across functions and platforms.
• Prepare talent and company executives for media interviews, press events and speaking opportunities.
• Partner with corporate and internal comms counterparts to support, position and convert campaigns into full 360 plans across all communications areas.
• Collaborate with PR agencies to drive story creation and favorable coverage.
• Service daily media requests and act as network source of information for assigned programming publicity properties.
• Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and NBCUniversal channels on an as needed basis.
• Works under the direct supervision of SVP, Publicity and Communications and is responsible for completing any other tasks as assigned by supervisor.