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Los Angeles, United States

Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other. We are the power behind you.

Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, music artists, creators, brands and properties, empowering them to shape culture and captivate audiences worldwide.

Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Purpose: The Public Relations Manager will report directly to the SVP of Talent PR and Media Strategy and will be part of a team of talented colleagues leading marketing solutions, sales and media.

The PR Manager will develop and execute media strategies and pitching efforts for talent, manage and foster junior team talent, drive creative strategy, and own day-to-day client relations - coordinating with executive management to ensure cross-functional cohesion.

Duties:

Proactively develop and execute comprehensive media strategies for talent
Cultivate and maintain relationships with media and influential professionals
Establish strong working relationships with marketing solutions and sales team members to build cross-functional cohesion
Developing PR strategies and dynamic pitches to meet client objectives and goals
Strategic planning and execution of outreach plan
Initiating new, creative pitches and brand-building opportunities
Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
Communicating daily with editors/media and continuing to build strong relationships with key editors
Monthly client reporting
Prepare key talent for media events, speaking engagements, interviews and any other public-facing engagements
Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients
Leverage her/his network of media contacts and participate in relevant professional organizations and networking activities to help advance the business goals of Wasserman and talent
Manage the comprehensive editorial and content calendar
Manage and/or produce written collateral for media, including media kits, press releases, media alerts, statements, talking points, thought leadership articles, op-eds, and blogs.
Creative materials and asset management
Mentoring and managing junior staff / Lead intern program

Requirements

Bachelor’s degree from a four-year college or university in public relations, journalism, marketing, communications, sports administration or a related field is preferred.
3-5 years’ experience in communications or public relations
A strategic mindset that utilizes creative problem-solving to achieve results.
Exceptional storytelling experience, including clear and concise writing and editing skills
Creativity to come up with big, out of the box ideas and PR tactics that will help drive awareness and reach new audiences in unexpected ways
Experience collaborating with business partners and stakeholders within a complex organization.

Demonstrate poise, tact and diplomacy, while growing in pressure-packed situations
Effective decision-making skills with the ability to identify solutions as needed.
Attention to detail with solid organizational and time-management skills.
Requires considerable flexibility in scheduling and the willingness to work nights and weekends.
Advanced skills in Microsoft Office. Proficient in Adobe Creative Suite or Canva a plus.
Demonstrates advanced understanding of emerging social media channels and content partnerships in relation to media mix.
Ability to spot media trends and insights and share with teams to capitalize on exposure for the brand.
Experience with media monitoring tools is a plus.
Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines
Requires self-management and project management abilities.

Benefits

Base salary range: $65-75K, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $75,000 - $105,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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