Product Manager, Limited Edition Peripherals

San Mateo, CA (hybrid*) 

The Role:

The Product Manager of Limited-Edition Peripherals will help drive the product vision for limited edition and regular assortment products, collaborating with internal and external partners to create product offerings that resonate deeply with the gaming community. This role focuses on identifying gamer needs, shaping product roadmaps, and driving market success by fostering fandom and achieving revenue growth through innovative products

• Assist in developing and championing a product strategy for limited edition and custom variant products over an 18-month horizon, rooted in deep insights into gamer passions and market trends and our ability to execute on them.
• Assist in the creation of product roadmaps by leveraging consumer research, behavioral data and gamer feedback to identify opportunities that drive engagement and fandom.
• Acting as the voice of the gamer, ensuring products align with their desires and enhance their experience, while bringing concepts to life.
• Interaction with internal teams and game studios to ensure products align with product vision and broader brand goals and market strategies.
• Collaborate with design teams to ensure products resonate with target audience. 
• Interface with Brand Marketing, Project Management and commercial groups to ensure alignment with strategy and product release plans.
• Defining and ensuring key performance indicators such as unit sales, gamer sentiment are tracked, using data to iterate and optimize product offerings.
• Staying ahead of industry trends and cultural shifts to anticipate gamer needs and position products for maximum impact.
• Assist Marketing Operations in the creation of quarterly postmortem analysis on product performance and gamer reception to incorporate learnings and refine processes. 
• Along with the organization deliver on KPIs such unit sales, profit and gamer sentiment.

Requirements:

• Must be fascinated with gamers and what drivers their enthusiasm and loyalty.
• Bachelor’s degree with gaming or consumer products experience or MBA. Business, Engineering or Marketing degree preferred.
• 5+ years experience in product marketing, business development, product or project management, or another related field.
• Knowledge of the gaming space either through industry experience or lifelong passion.
• Ability to use instinct to leverage consumer/market research & behavioural data to formulate insights that inform strategic plans and product roadmaps.
• Strategic thinker with a global mindset who can accurately assess strategic priorities and identify core gamer needs.
• Excellent time management skills; able to drive results across multiple parallel processes across multiple regions under tight deadlines
• Uses understanding of cultural differences to influence actions and decisions
• Ability to build strong working relationships with stakeholders across cross-functional and global teams and at all levels of the organization.  Must genuinely like interaction with people and contributing to a group.
• PlayStation fan, is a huge plus.  

Consideration:

As you will be working closely with global and local teams, international travel and calls involving late and early hours due to time zone differences may be required.

*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person for moments that matter, with the freedom to work remotely otherwise.