This role is responsible for identifying, commercializing, creating, distributing, and publishing NBA content for strategic partnerships and projects on different digital media platforms in Mexico and potentially other markets in LatAm. Focus on live programming content ideas, including formats focused on lifestyle and entertainment. Person has to have strong negotiation skills and knowledge of business models and new commercial strategies in the industry, as well  have excellent analytical skills, understand all the digital content metrics to track performance, and have high-level experience live content production. Visionary to identify market trends and with the objectiveness to put words-ideas in action.