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As a Senior Brand Manager, you will not only help craft the strategic direction but also lead the implementation of key initiatives alongside a talented and dynamic team. This will involve collaborating closely with a variety of internal teams, including the brand team, as well as numerous cross-functional stakeholders across Product, CRM, Promotions, and more, ensuring that each tactic is brought to life seamlessly and effectively

Reporting directly to the Head of Brand, this is a unique opportunity to help shape the Ladbrokes brand narrative, from the evolution of the brand identity to the introduction of new products, promotions, and initiatives. You will be empowered to drive creative excellence, working on some of the most exciting and innovative sports and entertainment marketing campaigns in the industry. Your efforts will contribute to the continued elevation of Ladbrokes as a leader in the market, ensuring we remain at the forefront of both the racing world and the wider sports entertainment landscape.

In this role, you will have the opportunity to influence not just the brand’s visual and strategic presence, but also how we engage with our customers, ensuring that our marketing efforts are not only creative and engaging but also strategically aligned with the company’s long-term goals. The role offers a chance to work on high-impact projects that span a variety of disciplines, with the ultimate goal of delivering exceptional, memorable experiences for our customers and reinforcing Ladbrokes as a powerhouse in the industry.

Where and how you can work...

With our HQ in Brisbane, we also have offices in Darwin, Sydney, Auckland, and Wellington. At Entain AUS & NZ, we value a flexible work environment and support a hybrid working model, allowing employees to spend two days a week at the office, ensuring work-life balance and individual preferences. This role is based in Brisbane with a January start date.

Your day-to-day...

• Develop and manage Ladbrokes consumer marketing campaigns ensuring consistency across all platforms; a full activity calendar to be developed and owned by the Senior Brand Manager.
• Provide detailed briefs based on market insights and previous learnings to further enhance our brand awareness and education in the market.
• With the respective product and promotional teams including CRM, be an active lead in Ladbrokes cross functional teams to ensure Ladbrokes achieve aligned goals.
• Responsibility of the overall Ladbrokes spend for marketing, monthly reporting and forecasting.
• Brief and collaborate with both the in-house traditional media and digital teams, and the external media agency to develop arresting and cost-effective media plans.

What you’ll bring...

• Whilst a knowledge of horse racing is not mandatory is would be seen as a big plus. Not necessarily needing to be an expert (and we will train you up to), but ideally the candidate would be well versed in wagering.
• Supported development of strategic brand plans and delivery of the brand vision to consumers and across the business.
• Solid understanding of the Australian media landscape, with an emphasise on digital Experience with goal setting and forecasting; and collection and analysis of data for campaign, financial and performance reporting.
• Competent in market research, finding implications for brands and measuring effectiveness.
• Agency, vendor and supplier management – briefs, pre through to post-production and budgets.
  

Entain Lifestyle...

• Embrace your need for a work-life balance through our 9-day fortnight.
• Celebrate the joy of starting a family with 12 weeks of paid parental leave.
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services.
•  Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth.
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more. 

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.

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