This role is a 12 Month Maternity Cover Fixed Term Contract

The Senior Category Manager, Fashion & Living, is responsible for developing and executing a long-term Direct to Retail business strategy for SHEIN, LPP & Pepco, leveraging the richness of NBCUniversal’s entertainment content (past & present) to build a sustainable business which achieves annual revenue targets. As part of the EMEA Regional Team (Fashion & Living, Food, Beauty & Care), this role is pivotal in delivering the overall Fashion & Living strategy.

This candidate will be responsible for managing the operation of these DTR partners including:

Reviewing Partner NBCU strategy & identifying whitespace, negotiating agreements, driving innovative quality product ranges, delivering accurate quarterly forecasting, and active pitching & sell-in of Tent Pole & Evergreen driven assortments.

Key Responsibilities

• Management of EMEA Regional Direct to Retail Fashion partners: SHEIN, LPP & Pepco, in partnership with Agents in market.
• Develop and execute long-term cross category growth strategies at SHEIN, LPP, Pepco
• Identify whitespace opportunities and fill market gaps in these DTR’s considering age, segment, market, and franchise
• Lead contract management for these DTR’s, analyze and vet business plans & proposals and brand manage to ensure contract deliverables are met throughout the term.
• Accountable for day-to-day management of these DTR’s including ongoing business reviews, agent meetings, co-ordination of Swings and pitches.
• Be the NBCU Partner conduit for Global Brand Standards, ensuring that NBCU standards are met across every market.
• Partner with the creative team to drive quality and champion innovation in product development, ensuring lines are commercially viable for these EMEA DTR’s and meet the partner needs
• Collaborate with the wider EMEA Fashion & Living team to maximize trends across markets & share best practice.
• Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees
• Lead the creation of targeted multicategory pitch presentations for upcoming movies.
• Develop & manage Evergreen IP’s, ensuring 365 presence in store & online.
• Prepare, attend and deliver Partner presentations, including travel to Poland where relevant.
• Regular attendance of trade shows and social industry functions where applicable – Licensee Trade shows, BLE.

Finance and Business Planning:

• Fiscal responsibility to include annual budget planning and quarterly revenue tracking & forecasting
• Analyze business performance across category by DTR partner and continuously develop growth objectives and strategies

Brand and Content Management:

• Support brand marketing initiatives including the development and execution of category plans
• Ensure DTR’s are integrated and supported within wider brand and marketing plans
• Partner with Senior Franchise & Retail Marketing to lead best in class pitches and land key stories.

Retail Development:

• Stay ahead of the market; Maintain knowledge of key seasonality and buying cycles of retailers
• Know Retailer KPI’s and monitor success accordingly

Strategy:

• Grow SHEIN, LPP & Pepco in line with CP business goals. Continuously evaluate these DTR’s to ensure they are meeting our consumer needs, delivering best in category overall.
• Partner with ELC & IMG agents to deliver the strategy and maintain open & regular communication with both.