Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.

Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.

Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.

Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.

Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.

Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.

Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.

Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.

Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

Build a repeatable launch marketing system that franchisees confidently adopt.

Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.

Strengthen collaboration across Marketing, Operations, and franchise partners.

Expand the field marketing toolkit into a scalable resource that improves every future opening.