In short

As the Senior Lead - B2B Marketing, General Sporting Goods, you will lead the integrated marketing strategy for the General Sporting Goods wholesale channel and key accounts, acting as the strategic driver and primary contact for senior account and sales partners. Reporting to the Head of B2B Marketing, AMER on the Brand Experience team, you will manage a small team to bring bold, brand-building work to life and drive significant commercial impact for On.

Your Mission

• Own the end-to-end marketing strategy for the General Sporting Goods channel and key accounts, translating brand priorities into clear, account-specific plans that drive commercial impact
• Build and lead fully integrated campaigns across media, in-store, digital, and experience, ensuring a consistent and elevated brand presence
• Serve as the primary point of contact for senior marketing leadership at GSG accounts and internal sales leadership, driving alignment and influence at all levels
• Manage and mentor a high-performing smaller team, fostering their growth and ensuring impactful contributions
• Lead cross-functional collaboration with trade, events, visual merchandising, and tech reps to execute seamlessly and amplify brand stories in the market
• Anticipate market trends and consumer insights to continuously innovate and optimize marketing initiatives within the B2B landscape
• Drive a data-informed approach to campaign development and performance measurement, ensuring marketing efforts are strategically aligned with business objectives and deliver measurable results

Your Story

• You bring 7+ years of experience in B2B marketing within a premium or performance-oriented global retailer, ideally within the footwear or apparel industries
• You have 1+ years of direct people leadership experience, guiding and developing high-performing marketing teams to achieve strategic objectives
• You demonstrate strong strategic alignment and proven project management skills, meticulously planning and overseeing projects in alignment with On's priorities while adapting to dynamic environments
• You exhibit a keen understanding of synthesizing people and interests, anticipating and incorporating the concerns and needs of various stakeholders, and are skilled in influential communication that inspires action and commitment
• You possess a deep understanding of multi-channel marketing strategies, including digital, in-store, and experiential activations, with a track record of successful implementation
• You have strong analytical capabilities, able to translate complex data into actionable insights and measurable business outcomes
• Willingness to travel up to 30% to On’s global hubs and key accounts

Your Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.