Key Responsibilities

Strategy & Planning

• Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming.
• Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms).
• Identify audience segments and cultural insights to inform content positioning and messaging.
• Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.

Content & Creative Direction

• Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts.
• Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals.
• Optimize content formats for each platform (short-form video, vertical storytelling, live engagement, community interaction).

Campaign Execution & Optimization

• Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution.
• Monitor performance metrics and optimize strategies based on data and audience insights.
• Identify real-time engagement opportunities and social trends that align with brand voice and programming.
• Support influencer and creator collaborations in partnership with talent and publicity teams.

Analytics & Reporting

• Familiarity with social media KPI setting and performance metrics across platforms.
• Monitor campaign performance and adjust strategies based on data-driven insights.
• Translate performance results into actionable recommendations to optimize content and overall social strategy.

This is a project/limited term position, unless otherwise amended or terminated as deliverables within this project are completed.